adidas Originals Presents A Short Documentary ‘Only The Essentials’
The adidas Originals Only The Essentials short film explores the legacy of the brand with the 3 stripes’ EQT series.
Originating back in the 90’s sportswear heyday, the EQT came about in an era of global change & attitudes, the fall of the Berlin wall, the rise of rave culture and electronic music. The EQT’s iconic torsion sole technology aimed to meet the requirements of modern athletes whilst putting adidas back on the sneaker performance radar once again. adidas Equipment or the EQT series was marketed at athletes and exercise enthusiasts for its performance capabilities but was soon talked about on the streets, becoming a collectors sneaker overnight.
2016 saw the re-release of the adidas Originals EQT Suppport series and have since collaborated with top stores and brands all over the world including Palace Skateboards in their latest AW16 range as well as White Mountaineering. Now into 2017 we see the launch of the latest EQT, the EQT Turbo Red, taking all the classic traits of the originals EQT with modern sneaker technology and new colourways.
The adidas Originals EQT ‘Only The Essentials’ pack will be launching from the 26th January 2017 from adidas Originals as well as global stockists. In other adidas sneaker news you can check out the latest adidas Consortium Sneaker Exchange concept coming for 2017.