Type to search

Editors Picks History Sneaker addicts Videos

adidas Originals Presents A Short Documentary ‘Only The Essentials’

Luke Taylor

The adidas Originals Only The Essentials short film explores the legacy of the brand with the 3 stripes’ EQT series.

Originating back in the 90’s sportswear heyday, the EQT came about in an era of global change & attitudes, the fall of the Berlin wall, the rise of rave culture and electronic music. The EQT’s iconic torsion sole technology aimed to meet the requirements of modern athletes whilst putting adidas back on the sneaker performance radar once again. adidas Equipment or the EQT series was marketed at athletes and exercise enthusiasts for its performance capabilities but was soon talked about on the streets, becoming a collectors sneaker overnight.

2016 saw the re-release of the adidas Originals EQT Suppport series and have since collaborated with top stores and brands all over the world including Palace Skateboards in their latest AW16 range as well as White Mountaineering. Now into 2017 we see the launch of the latest EQT, the EQT Turbo Red, taking all the classic traits of the originals EQT with modern sneaker technology and new colourways.

The adidas Originals EQT ‘Only The Essentials’ pack will be launching from the 26th January 2017 from adidas Originals as well as global stockists. In other adidas sneaker news you can check out the latest adidas Consortium Sneaker Exchange concept coming for 2017.

Luke Taylor
Luke Taylor

Luke has lived and breathed the associated lifestyles & subcultures of RC for the last 20 years, as well as gaining a vast knowledge and a wealth of experience in the industry since 2006. His passion is really the techwear side of the spectrum, with brands like Stone Island & Acronym being among some of his personal favorites. Set up in 2013, his industry background & knowledge has seen RC go from strength to strength to become the digital magazine, platform & authority it is today.

  • 1

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *