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The Latest adidas Campaign Features Suburban Paris, P.O.D’s & Paul Pogba

Luke Taylor
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adidas P.O.D. System Paul Pogba

Paul Pogba heads to the suburbs of Paris with the latest colourways of the P.O.D. System silhouette in this latest adidas campaign for October 2018.

Released back in June this year, the adidas P.O.D. System goes with the 2018 3 stripes ethos of mixing the old with the new. Looking back to the adidas running archives of the mid 90s and the torsion bar sole technology of the era, the adidas P.O.D. System focuses on a 3 dimensional cushioning design as well as utilising the latest trainer technology. For October 2018, adidas team up with the Manchester United and French international midfield superstar, Paul Pogba, for some Parisian suburb sneaker vibes.

adidas P.O.D. System Paul Pogba

After dropping the original P.O.D. System colourways of core black and neon yellow, the latest campaign with Paul Pogba highlights a selection of new colourways which will be dropping shortly including white, vapour green and a multicoloured version with hints of solar red, core black, navy, pink and green. Highlights of the P.O.D. System include BOOST heel technology, knitted uppers and the Point of Deflection bridge which looks back to the original torsion bar sole technology from the 90s.

adidas P.O.D. System Paul Pogba

The new adidas P.O.D. System colourways will be launching from adidas.co.uk from Wednesday 17th October 2018. In other recent adi’ news you can also check out the forthcoming ‘Never Made’ hybrid collection.

adidas P.O.D. System Paul Pogba

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Luke Taylor
Luke Taylor

Luke has lived and breathed the associated lifestyles & subcultures of RC for the last 20 years, as well as gaining a vast knowledge and a wealth of experience in the industry since 2006. His passion is really the techwear side of the spectrum, with brands like Stone Island & Acronym being among some of his personal favorites. Set up in 2013, his industry background & knowledge has seen RC go from strength to strength to become the digital magazine, platform & authority it is today.

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