The adidas Originals Consortium Tour heads to Japan with the launch of the SEEULATER silhouette with mita sneakers in Tokyo.
This latest video from adidas Originals looks at the significance of the hiking inspired silhouette, the adidas SEEULATER to the Japanese market. Featuring Tsutomo Takashi, design director for adidas Originals Tokyo and mita sneaker’s creative director Shigeyuki Kunii, both discussing why Japan had to re-release the mountain trainer as part of the tour.
Like a lot of big re-launches at the moment, the trainer was originally released back in the 90’s, a phenomenal decade for trainers, churning out some of the best silhouettes to date. At the time Tokyo, in particular saw a lot of ski/mountaineering gear coming into the City quickly becoming a popular trend. The SEEULATER is a very popular silhouette for Japanese sneaker heads and collectors so the idea to relaunch it as part of the consortium tour with Tokyo’s very own sneaker authority, mita, seemed like the perfect opportunity. The idea also to take it to the world adidas Originals market as oppose to just the Japanese one.
The adidas SEEULATER is available now from mita sneakers and launches from global adidas Consortium accounts from Saturday 8th October 2016. You can also check out our interview with Jeremyville who did the adidas Originals Consortium artwork for 2016.