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adidas Celebrate The Golden Era Of Hip Hop With United Arrows & Sons

Luke Taylor
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adidas x United Arrows & Sons AW18 Hip Hop

The adidas x United Arrow & Sons AW18 drop looks back to the Bronx, B-boys and break dancing for collection of original 80s hip hop nostalgia.

Like any other subculture, hip hop first started with the music which gave a new voice to the youth of the city. New York City became the epicenter of the hip hop movement with B-boy crews, graffiti artists and turntable DJ’s that would start a new wave of electronic music that would go on to become one of the most celebrated styles on the entire planet. Hip hop may sound a million miles away from its original B-boy sound nowadays, but its influences still remain as strong as ever with adidas Originals and United Arrows & Sons now looking back to the golden era of hip hop for their latest AW18 drop.

adidas x United Arrows & Sons AW18 Hip Hop

adidas was of course a key player in the original hip hop movement with the trefoil logo as iconic as the subculture itself. For the collaboration the trefoil is re-imagined courtesy of the graffiti artist, WANTO, with a NYC subway graffiti feel, the trefoil is used throughout the entire collection. Classic hip hop sneaker styles like the Ultra Star & Rivalry Lo have been updated for the drop with features like a snakeskin print on the Rivalry Lo and of course the signature shell toe on the Ultra Star.

adidas x United Arrows & Sons AW18 Hip Hop

On the apparel side of the drop its strictly old skool style graff’ printed across varsity jackets, tracksuits and tees, with NYC skyline graphics, collaboration branding, plenty of 3 stripes and updated modern fits.

adidas x United Arrows & Sons AW18 Hip Hop

The adidas x United Arrows & Sons AW18 collection will be launching from adidas.co.uk on Saturday 25th August 2018. In other recent adi’ news you can also check out every item dropping from the forthcoming adidas x C.P. Company 2018 collaboration.

adidas x United Arrows & Sons AW18 Hip Hop

adidas x United Arrows & Sons AW18 Hip Hop

adidas x United Arrows & Sons AW18 Hip Hop

adidas x United Arrows & Sons AW18 Hip Hop

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Luke Taylor
Luke Taylor

Luke has lived and breathed the associated lifestyles & subcultures of RC for the last 20 years, as well as gaining a vast knowledge and a wealth of experience in the industry since 2006. His passion is really the techwear side of the spectrum, with brands like Stone Island & Acronym being among some of his personal favorites. Set up in 2013, his industry background & knowledge has seen RC go from strength to strength to become the digital magazine, platform & authority it is today.

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