Today we take a trip down memory lane and look into the British Casual Culture history & subculture of the ‘naughty’ side of football.
It is said (by some) that the casual subculture began in the late seventies when a group of Liverpool fans were stampeding their way around Europe in the Champions League with European glory in their blood and the want for high end designer clothing.
Hundreds of lads returned from the away trips with new and unknown Italian & French designer sportswear brands such as Sergio Tacchini, Fila Vintage, Kappa, adidas trainers & Lacoste. Such brands had never been seen in the UK before and the ‘Casuals’ look was born. High end premium sportswear that was usually seen on the tennis court was the ‘in’ look with lads all over the country replacing every day foortwear for a pair of Diadora BJ’s or adidas Stan Smiths.
The Old Bill were still on the lookout for a the classic hooligan look of Doc Martens boots, Rolled up Levis and bomber jackets. It was a genius way to avoid police escorts and the spoil of a ruck. The fashion caught on all around the globe with more expensive designer brands such as Burberry & Aquascutumn becoming a must for any ‘match day’ occasion or ‘away day’.
The casual subculture reached its peak in the late eighties but by this time the authorities were wiser to the new found fashion sense. It was all about which firms looked the best, who had the best and most expensive gear. Poorer areas with higher unemployment that had firms were often ridiculed by the larger more richer firms for not sporting the right gear.
Towards the end of the eighties we saw the rise of the Acid House and rave scene so the casual subculture faded out for a while. It was known at large raves for rivals in firms to be loved up hugging each other with not a mention of ‘agg’ in sight. The hooligan scene it would appear had died down swapping baggy jeans and euphoric highs.
However this wasn’t to last forever, the subculture soon gained increased momentum during the nineties with an explosion of the ‘Brit Pop’ era from bands such as The Charlatans, Ocean Colour Scene , Oasis and Blur. Any England games during the Euro 1996 games were set up for trouble from the start and Britain once again saw the explosion of the disease all over the tabloids with many known faces getting named and shamed in the tabloids.
The nineties look was a lot smarter, brands such as Stone Island, C.P. Company, Aquascutum, Paul & Shark, Armani & Prada were becoming a regular sight on the terraces. It kind of became a uniform to the lads especially to be seen in the compass badge of Stone Island, as well as the fact the gear cost nearly 2 weeks wages for just a jacket. Casual snobbery came into full force, the more the gear the cost the better, the crazier the fabrics and colours the more desirable the gear became.
From the start of the new millennium to the modern day again the casual subculture experienced another rise with films such as Green Street & The Football Factory which glorified football violence to any wannabe hooligan making them want a piece of the action.
Again the fashion seen in these films typifies what is actually seen on the terraces and Nick Love actually used some real life football ‘yobs’ in the filming of the fight scenes of the Football Factory. Different brands have emerged since the nineties such as MA.STRUM, YMC, Garbstore, Victorinox, Folk and Marshall Artist all with that subtle ‘laddie’ British look to them.
Since the recession hit the lads that were forking out £400 for a Stone Island jacket no longer had the same disposable income to splash out on designer gear. Cheaper alternatives such as Lyle & Scott, Weekend Offender & Luke 1977 really made a big impact on the terraces. The Terrace casual style look is still strong and seen on people who are not even into the ‘naughty’ side of football as they just like the fashion. However, just because you wear Stone Island doesn’t automatically make you a football hooligan and I’m sure Stone Island don’t really like the fact they have this association as a designer brand with football violence. Although it is what it is.
Casual culture is still thriving with new youth firms and ‘under 12’s’ popping up all around the country all wanting the ‘casual’ image. Will we see a rise of new levels of football violence all over the country like we did in the 70’s, 80’s & 90’s? More than likely. As long as their is football there will be hooligans along with the casual subculture regardless of what the ‘in’ casual brands are at the time. In a nutshell its all about bumps, beer, bogs, big jackets, britpop, boozers, bear knuckle fighting and the old’ bill. Welcome to the world of the British hooligan.