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GEN-Y Are An Italian Techwear Accessories Label

Jo KwokYee Lee
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GEN-Y backpacks techwear

Italian brand, GEN-Y, opens with a collection of ‘Made In Italy’ minimalistic hi-tech bags & accessories.

Because of how rapidly urban surroundings are changing, modern urbanites are constantly struggling to adapt to a new environment timely while staying in vogue. It’s definitely no piece of cake to design something that speaks for the contemporary aesthetic while offering exceptional performance for everyday use, but Italian techwear accessories brand GEN-Y has captured the essence and delivered a range of stylish athleisure products that present the best of both worlds.

GEN-Y backpacks techwear

GEN-Y launched their latest techwear accessories collection merely two weeks ago during the 94th Pitti Uomo in Florence, which featured a tote bag, a modular backpack and some laptop cases to name a few. The utilitarian brand makes its way in with minimalistic designs inspired by urban geometry. The consistent use of a monochrome black palette also subtly adds to the urban chic and techwear aesthetic that the brand itself stands for.

GEN-Y backpacks techwear

With technology at the brand’s core, the materials used on the bags and other accessories are all refined, eco-friendly and highly innovative fabrics including the likes of Lyliane SafeXtreme® which is also used by the military. Designed to be indestructible and extremely versatile, GEN-Y’s new collection is ideal for the daily commute to the inner city jungles of the world. These are all achieved thanks to the in-depth research and exquisite craftsmanship that went behind the production.

GEN-Y backpacks techwear

Cop the latest drop from GEN-Y backpacks and accessories on their official website and stay tuned with the brand on Instagram. In other recent techwear news you can also check out our recent interview and feature with the Techwear Intern.

GEN-Y backpacks techwearv

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Jo KwokYee Lee
Jo KwokYee Lee

Jo is a Hong Kong-native and a graduate in MA International Journalism at Cardiff University. She is a big sneakerhead who always keeps an eye on new trainer drops. Previously interned at other streetwear magazines, she is excited to talk about modern street fashion, music and youth culture on RC. Jo's favourite brands at the moment are Vans, Stüssy, Nike and Anti Social Social Club.

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