How Gosha Rubchinskiy Brought Back The Burberry Nova Check
Following the recent Gosha news, we explore how the Gosha Rubchinskiy x Burberry collaboration brought back the notorious Nova Check.
When you think of high end fashion, football firm affiliation isn’t necessarily the first thing you think of. However, in the early noughties, British designer brand, Burberry, was at the front of the queue when it came to decking out middle aged men, boozed up and ready for a scrap. Alongside brands such as Stone Island, Aquascutum and Hackett, films like the Football Factory only amplified the association and Burberry suddenly lost its premium appeal.
Burberry has managed to regain the exclusivity it was famous for before the likes of Devvo from Doncaster made it their ‘go to’ brand. What wasn’t clear then and still isn’t clear now is what so called chavs and hooligans alike found so alluring about the Burberry Nova Check.
Meanwhile, Russian designer Gosha Rubchinsky has made a habit out of turning so called chav chic into highly desirable high end fashion, and recently collaborated with Burberry to do the same with the notorious Nova Check. The collaboration features a total of 7 pieces including classic trench coats, harrington jackets as well as the famous nova check shirt. The colours are classic Burberry with beige, black and red as well as featuring Goshas initials on the shirts. The collection is rounded off with a Nova Check bucket hat as well as the notorious full Nova Check baseball cap which will be ideal over the summer.
Nowadays, a lot of streetwear brands are being approached by fashion houses that a few years ago would have done as much as they could to distance themselves from anything resembling streetwear for example Supreme x Louis Vuitton. However, the shift from polar opposites to opposites attract has become more and more commonplace as well as athletes, musicians and celebrities in general doing much to bridge the gap.
Of course it is no secret that a lot of Russian football hooligans model themselves on the organised English mobs of the 80s and 90s that went round causing chaos both home and away, and it’s no coincidence that this reflects in a lot of the collections that Gosha has released. With successful collaborations with the likes of Sergio Tacchini and adidas also under his belt, Gosha has become the king of post Soviet chav chic.
The Gosha Rubchinskiy x Burberry collection is now available from burberry.com. In other similar type features you can also check out our feature looking at why Burberry should bring back the Nova Check from a few years ago.