30 Years On: How The New Balance 1500 Became A Sneaker Icon
The history of the New Balance 1500 silhouette started back in 1989, with original designs from Steven F. Smith and the 80s running trainer boom.
The ‘sneaker race’, as we like to call it at RC, really got underway in the 1980s. In fact the majority of classics were actually born in the 1980s as sportswear and sneaker companies battled it out for retail space, the best trainer technology and who could really make the comfiest running shoe. The 1980s also gave birth to one of the most loved and respected New Balance styles out there, the 1500. The 1500 has stood the test of time over the last 30 years and 2019 marks the classic runners’ 30th anniversary.
The running trainer boom of the 80s era saw brands taking trainer technology to new levels with the likes of New Balance introducing their famous ENCAP sole technology as their own personal equivalent to GEL or Air etc. As new NB silhouettes have come and gone over the years, it’s always the 1500 that gets the special collab treatment, and is arguably still one of their most in demand styles. Originally designed by Steven F. Smith who was also involved in the development of other NB classics such as the 574 and the 997, the 1500 captured the fitness craze of the 1980s and became an instant hit with runners.
Now proudly made in their Flimby factory in Cumbria, England, the legacy of the New Balance 1500 lives on with this latest 30th anniversary pack. A sneaker heads all time favourite, the 1500 is now re-introduced in some OG style colourways, as well as the introduction of a new RevLite sole for reduced trainer weight, premium leather and soft mesh uppers and the iconic ENCAP midsole technology.
The New Balance 1500 30th Anniversary trainer is set to launch from exclusive New Balance stockists worldwide such as 43einhalb.com this week. In other recent sneaker news you can also check out the forthcoming adidas SPEZIAL SS19 collection which also drops this week.