Nike Launch The Virtual 720 Air Store
The Nike 720 Air Store is Nike’s first virtual store giving sneaker heads the opportunity to cop the latest Air Max 720’s and limited edition merch.
Keeping one step ahead of the ever growing sneaker market, Nike have now introduced their first virtual shopping site. The 720 Air Store is a virtual shopping experience and features avatars such as the London designer Mini Swoosh as the sales assistant. Over the coming weeks we will also see the UK Grime MC Dave and Man City’s Raheem Sterling host the store, bringing with them their own exclusive merchandise which is set to sell out in seconds.
Today the next drop of the Nike Air Max 720 colourways will be available to cop from the store including Total Eclipse, Sea Forest and Pink Sea. New merch will also be added such as a jersey, a Nike Air Max pencil set and a Nike Air travel pillow which will all be available via virtual ‘air credits’.
The Nike Air Max 720 Total Eclipse, Sea Forest and Pink Sea colourways will be dropping from the Nike 720 Air Store today. In other recent sneaker news you can also check out our feature exploring how the Nike Shox became the shoe of a Grime generation.