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Nike Launch The Virtual 720 Air Store

Luke Taylor
Nike 720 Air Store

The Nike 720 Air Store is Nike’s first virtual store giving sneaker heads the opportunity to cop the latest Air Max 720’s and limited edition merch.

Keeping one step ahead of the ever growing sneaker market, Nike have now introduced their first virtual shopping site. The 720 Air Store is a virtual shopping experience and features avatars such as the London designer Mini Swoosh as the sales assistant. Over the coming weeks we will also see the UK Grime MC Dave and Man City’s Raheem Sterling host the store, bringing with them their own exclusive merchandise which is set to sell out in seconds.

Nike Air Max 720 Sea Forest

Today the next drop of the Nike Air Max 720 colourways will be available to cop from the store including Total Eclipse, Sea Forest and Pink Sea. New merch will also be added such as a jersey, a Nike Air Max pencil set and a Nike Air travel pillow which will all be available via virtual ‘air credits’.

Nike Air Max 720 Pink sea

The Nike Air Max 720 Total Eclipse, Sea Forest and Pink Sea colourways will be dropping from the Nike 720 Air Store today. In other recent sneaker news you can also check out our feature exploring how the Nike Shox became the shoe of a Grime generation.

Nike Air Max 720 Total Eclipse

Luke Taylor
Luke Taylor

Luke has lived and breathed the associated lifestyles & subcultures of RC for the last 20 years, as well as gaining a vast knowledge and a wealth of experience in the industry since 2006. His passion is really the techwear side of the spectrum, with brands like Stone Island & Acronym being among some of his personal favorites. Set up in 2013, his industry background & knowledge has seen RC go from strength to strength to become the digital magazine, platform & authority it is today.

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