Nike ACG Goes Back To The Old School Outdoors For SS18
This latest Nike ACG SS18 drop looks back to an era of acid house, colour blocking and street ready outdoors apparel.
Nike ACG first surfaced in the world of outdoors apparel back in 1989, designed with the concept of ‘All Conditions Gear’ and built for the outdoors. Those who remember ACG from the early 90s will recall the brand was strictly aimed at the outdoors enthusiast, kind of like the EQT revival for adidas, ACG is now on the radar for a completely different Nike consumer.
During the early 90s, outdoors apparel had taken a distinctly colourful direction, with your average jacket featuring colour blocking and vivid vibrancy. The style of the era highlighted the acid house subculture, the rising euphoria and the birth of streetwear as we know it today.
This latest drop from Nike ACG celebrates the brands outdoors heritage with a collection of rave ready apparel and footwear just in time for the summer months. Highlights of the ACG collection include lightweight waterproof anoraks with colour blocking, ripstop camo pants, graphics tees, sweatshirts and 5 panel hats and outdoors inspired sneakers each with a distinct early 90s vibe about them.