Nike Celebrate The Air Force 1’s London Connections
The Nike Air Force 1 history has had a strong connection with the London scene since the late 90’s.
The history of the Nike Air Force 1 goes back to an era of garage and urban music, when the big smoke was putting the sounds of the underground on the UK map. Certain styles became staples within the London underground scene and one of the most notable sneaker styles, was of course the Nike Air Force 1.
Dizzee Rascal’s ‘Fix Up Look Sharp’ from 2003 referenced the Air Force 1 boom in the city with the first wave of grime bringing the AF1 to the forefront of the UK sneaker scene. The classic clean white colourway became the trainer to have during the early noughties with the likes of JD Sports dropping exclusive colourways. The Air Force 1 still remains a strong contender on the streets of London as it did back in the late 90’s.
“Its the Air Force 1, trainers by the truck load, trainers by the tonne.”
In celebration of the Nike Air Force 1 history and its London connections, Nike have teamed up with a collection of young Londoners from some of the best grime talent to up coming football players. The London talent includes AJ Tracey (grime artist) from Ladbroke Grove, Leah Williamson (footballer) from Milton Keynes, Little Simz (rapper) from Islington and Jadon Sancho (footballer) from Kennington.
The Nike Air Force 1 is available now from nike.com.
“In London, this is how highly people regard the Air Force 1: You could be going somewhere nice, to the club for example, and wear a nice shirt with smart trousers and then instead of formal shoes, you would wear a pair of fresh pair of Air Force 1’s.”
“Growing up in London, everyone had a pair of Air Force, from the most fashionable person to the least. If there were a London starter pack, you’d have Air Force in them.”
“My younger brother and I always used to have matching Air Force picked by our mum. He was just a toddler then so people must have thought we were a fashionable family.”
“My first Air Force 1 pair was white with a red sole. I’ll never forget how much I loved those trainers; I used to wear them everywhere!”