With any Norse Projects collection, its always more about quality over quantity, with AW17 being no different.
As contemporary menswear brands have come and gone over the last 5-10 years, Scandinavian brands like Norse Projects have set the standard. A heavyweight label on the Scandinavian brand roster, Norse has built a core loyal following over the years from London to Los Angeles. Admittedly nothing dramatically changes that much each season but its more about subtle introductions of new styles, colours and fabrics whilst sticking to their ‘uber’ clean vibes. Norse Projects AW17 is all about classic Norse outerwear styles, chunky knitwear and their Anton shirting.
Jackets wise Norse introduce updated versions of 2 of their signature styles from over the years with the Nunk Classic and the Anker Classic. The Norse Projects Nunk Classic has been made in collaboration with Halley Stevensons of Scotland utilising their waxed cotton. Lambswool is featured heavily in the knitwear department with chunky fisherman inspired jumpers and roll necks. Other highlights include a variety of different versions to their classic Anton shirt as well as the usual bright and bold headwear from beanies to caps.
The Norse Projects AW17 collection is available now norseprojects.com with continued drops throughout the season. You can also check out recent feature on the adidas Consortium x Norse Projects ‘Layers’ pack which will be dropping in August 2017.