PUMA & Diamond Supply Co. Drop Retro Tracksuits & Suede Classics
The PUMA X Diamond Supply Co. packs everything from classic sportswear, sneakers and skate inspiration.
Founded by Nick Tershay 20 years ago, Diamond Supply Co. started out as a predominantly skate hardware and apparel brand that merged onto the sneaker and streetwear scene thanks to collaborations with the likes of Nike SB. With skateboarding firmly taken its hold on the industry, with brands like Vans, Thrasher, Palace, Nike SB and Supreme New York leading the way, more and more big brands are wanting a piece of the action.
German sportswear giants PUMA have flirted in the past couple of years with the skate scene, collaborating with renowned skateboarding brand Diamond supply Co. And after whetting the appetites of skaters and non skaters alike, the two have collaborated again for 2018 with a wide range of items including clothing, sneakers as well as accessories. The vibrant block colours that have become a staple of Diamond Supply Co. feature heavily on this latest joint venture, as well as the design that gives a distinctly retro feel to the collection.
As well as the retro design, some of the legendary PUMA sneaker designs such as the Suede and the Court will be made available with Diamond’s very own stamp on them. The collaborative drop will happen in two parts, each part focusing on the past and classic designs, and the future, with cutting edge materials and modern designs.
Long gone are the days where this type of clothing was worn by skaters exclusively, and that market is still a highly attractive proposition to any big brand wanting to get a foothold in that particular area of the fashion industry. However, you can’t help but feel the skating brands in question are more than happy to have on board some of the big hitters in fashion for their expertise in design and technology in order for them to progress and grow their brand.
The first PUMA x Diamond Supply Co. drop will be available at the end of January 2018 from diamondsupplyco.com.