We explore some of the best and most talked about streetwear collaborations from the last 5 years.
Over the years, streetwear has been evolving and changing constantly, and has become big business on the streetwear resale market. Even more in demand than the original streetwear which has gained popularity, is the streetwear collaborations between these brands and others, which are not generally classed as streetwear. These particular collaborations work so well for one main reason; they are exclusive. Generally, these collaborations are only available in limited quantities and so when they hit the resale market, the mark ups are massive.
One of the biggest and most sought after collaborations on the resale market are between streetwear legends Supreme and Outdoor brand The North Face. The functionality of the North Face’s pieces, coupled with the unique Supreme styling makes for interesting clothing, and always sells out within minutes of either going online or being bought in one of the Supreme flagship stores around the world. The Supreme x The North Face collaboration saw its 18th season for SS17 with the first partnership dropping back in 2007.
However, it is not just The North Face who have seen the potential of Supreme for collaborating with. Extremely high end designers such as French outfit Louis Vuitton as well as Italian based Stone Island have recently released joint ventures which have been arguably some of the hottest streetwear on the planet as well as the most in demand. Stone Island also started their collaboration with NikeLab in 2015 which marked a new chapter of innovative techwear, taking on the States and teaming up with one of the biggest sportswear brands on the planet.
Even the Scandinavians have gotten in on the act, with the guys at Norse projects leading the way with their recent as well as ongoing collaborations with the likes of Elka, adidas Originals, New Balance and Dr. Martens. Their ongoing collaboration with New Balance has seen the Danish Weather Pack, Danish Weather Pack 2.0 and more recently the Lucem Hafnia 770 which was very well received amongst Norse’ fans.
It is not just high end designer gear, however, whose collaborations are popular. There are many examples that you don’t have to spend a fortune to get your hands on some pretty smart pieces. Adidas’ offerings with Pharrell Williams have proved to be extremely popular, while at the same time being available to everyone if they wish to have it. Speaking of adidas, they have been involved for quite some time in one of the most successful clothing collaborations of all time with Japanese designer Yohji Yamamoto or to give it its more well known name; Y-3. Since its creation in 2003, Y-3 has been a mainstay on the global streetwear scene and doesn’t look like moving anytime soon.
‘Palidas’, or adidas Originals x Palace, could arguably be one of the biggest 3 stripes collaborations in recent years. First dropping in 2015 the partnership has seen everything from mock 80’s sportswear adverts to archive adidas and the latest EQT trainers. The most recent instalment featured ‘Banging Trainers’ in the words of Palace as well as the slogan ‘Other sportswear is a myth’. What seems to really work about the partnership is Palace’s ability to be comical but the fact the actual gear on offer is something else. A big collaboration on the skate and streetwear scene as well as classic adi’ collectors from all over the globe.
As well as adidas, their step brother company PUMA have had a lot of their own success with recent collaborations. A particular highlight is their merge venture with Japanese streetwear label, A Bathing Ape, or BAPE. The PUMA x BAPE collaboration from 2015 featured a lot of signature camo themed pieces from hoodies to the R698 and Disc Blaze trainers. In addition to BAPE, PUMA have also collaborated with streetwear brands such as Alife NYC and Trapstar in recent years, both highly regarded from collectors and fans alike.
People who invest in this sort of high end streetwear collaborations may have certain reasons for doing so such as being collectors or their resale potential on the online or second hand retail market. Whatever their reasons may be and whether you agree with them or not one thing is clear, while there is a demand for these sort of clothes on said markets, these types of collaborations will continue to grow and make waves in the world of streetwear. The concept of collaborations has been about for years, at one point it looked like everybody had started to jump on the bandwagon but the partnerships just seem to keep getting strong and stronger. Expect many more streetwear collaborations on the cards over the coming years.