Stone Island Fight The Fakery And Fraudsters

Stone Island have launched a garment authentication service to battle the ever growing number of fakes.

‘Fakery’ has been going on for centuries, replicating a trademark product and selling it for less to try and trick the consumer into thinking they are buying the real deal. Stone Island fakes or ‘schneids’ have been a problem since the brand really made a name for itself. Counterfeit designer clothing has been a huge problem since the early 1980’s with a lot of fake production coming out of the likes of China, Turkey & even the UK. Some Stone Island fakes can be so convincing that you would be confused into thinking which one was the real one, some on the other hand are pieces which were never brought out by the brand or market stall ‘tat’.

The thing is with brands like Stone Island yes it is expensive but the price you pay is down to how unique the garment is, the whole dyeing process and rarity of the finished product. Others like to throw all this out of the window and opt for a fake Stone Island jacket from some knock off market stall or website. Why people wear these fakes is another question, for one those in know can clearly tell they are the fake, and two the counterfeit game is run by shady folk funding other sources of illicit crime such as people trafficking and even terrorism. Why on earth would you want to contribute your hard earned wages to that?

Our advice to everyone out there wanting some new Stone Island is to always buy from an ‘authorised’ stockist or Stone Island themselves. Stone Island has also introduced a garment authentication service using Certilogo® technology. You can check the authenticity of your garment using the 12-digit Certilogo code which can be found on the inside labels as well as scanning it on your phone.

To check the authenticity of your Stone Island product head to Certilogo.com for further information. You can also report any suspected fakes and counterfeits to spwco@spwco.it. On a final note don’t wear fake Stone Island unless you want to look like a complete muggings, its really not cool. No matter how much you think your fake apparel will pass as the real thing, it never will. Counterfeit clothing is also made in sweatshops by criminals who don’t pay fair wages but only care about profiting and exploiting their underpaid and underage workers. Always buy from an authorised stockist of the brand or the brands themselves.