Stone Island have moved location of their Los Angeles flagship store to a bigger space for the growing US market.
Stone Island gave Los Angeles a taster of what they were all about with their Reflective Research exhibition last year. The event marked the opening of the first Stone Island Los Angeles store and an ever growing demand for the compass label from the West to the East Coast of the US. Thanks to rappers such as Drake and Travis Scott, Stone Island has become one of the most sought after streetwear labels in the USA. The Italian sportswear brand has now moved their Los Angeles store to a larger premises to keep up with the continued growth of the ‘West Coast’ market.
From hooligans to hip hop its fair to say Stone Island has certainly diversified over the last 5 years, or did more people just realise what a cool brand it was? Earlier in the year we explored how Stone Island diversified into the world of streetwear and urban music, and this new direction doesn’t look like its slowing down anytime soon.
The new Stone Island Los Angeles store is located at 101 North La Brea Avenue, Los Angeles. In classic Stoney fashion the store is kitted out in a contemporary manner with features made from pietra serena stone, fibreglass and anodized coloured aluminium. Designed by March Buhre the store will showcase the latest Stone Island AW17 and Shadow Project collections.