As rumours circulate about the opening of the new Supreme Brooklyn store, we take a look inside their global stores.
The Supreme Brooklyn store will mark the brands second flagship store in New York alongside their already established Lower Manhattan residency. As rumours circulate about a potential opening in September 2017 acting as another bricks and mortar base and hub for queues, drops and street culture.
Urban streetwear has evolved and changed over time, and now it has reached the height of popularity. Both independent brands as well as more established ones have competed for the affections of customers with new designs as well as collaborations to draw excitement. However, there is one brand in particular that is synonymous with streetwear; Supreme.
There is always a lot of hype surrounding Supreme’s releases, as they only release a certain amount of items at any one time instead of dropping a whole collection. This also makes certain items very hard to get hold of so they maintain their exclusivity value. One thing that does seem to be changing with Supreme at the moment is the nature of their collaborations. Usually you would think a normal collaboration with Supreme would involve brands such as Vans or Nike SB. However, the variety of their joint ventures has grown more recently with The North Face, Levi’s and most recently of all, luxury French outfit Louis Vuitton.
Supreme commands an insane amount of respect as a brand these days. People queue up overnight to make sure they secure whatever limited stock goes out in the stores on its release. The idea of exclusivity and the fact that there is no such word as ‘Overstock’ in the Supreme vocabulary gives teenagers, adults, collectors and wearers the feeling that they know something the rest of us don’t, and that they have spent a lot of money to be that way.
Founded in New York in the 90s by James Jebbia, Supreme was originally aimed at skateboarders, but has drawn in a much wider clientele as time has gone by. With its distinctive red box and white print logo and the penchant for collaborations, it has become a favourite for celebrities such as Odell Beckham Junior, Justin Bieber and Odd Future. Since the first flagship store was opened in New York in the year it was founded, the brand has gone worldwide, opening stores in England, Japan and France as well as another in California featuring an indoor skateboarding facility.
There have been rumours of another Supreme flagship store opening in Brooklyn which has stirred up some excitement as is always the way with anything Supreme decide to do. There are always crowds whenever some of the latest items are dropped into the flagship stores around the world and it would be no different at all if these rumours turned out to be true. Supreme themselves are neither confirming nor denying this at the moment so it will be interesting to see how it pans out. The feeling is though, as the brand keeps growing and getting stronger, there is no denying that it is up there with the true Streetwear royalty.
Keep posted for further news surrounding the Supreme Brooklyn store opening at RC Magazine.