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Art Streetwear

How Supreme Used Posters To Connect With Street Culture

Luke Taylor
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We take a look at some of the best Supreme posters from the last 15 years from Kermit The Frog to Kate Moss.

Supreme posters have become a fundamental part of the streetwear scene ever since the New York skateboard brand decided to start spreading their weat-paste across the Big Apple. Frogs and famous faces wearing the iconic Supreme Box Logo t-shirt have become the brands trademark marketing method. Using posters as a means of advertising can be traced back to the 19th century from Parisian theatre shows to boxing fights in the East End of London. The Madchester movement of the late 80s was also known for its use of posters looking to spread the word of club nights, raves and sounds across the North West of England. Street artists such as Kidult have even replicated the concept putting up Supreme x Donald Trump posters all over the world during the 2016 US presidential campaign.

Supreme Posters Raekwon Elmo Uzi

Above: The Supreme x Raekwon x Elmo Uzi poster from 2005.

Supreme however took a simple advertising method and turned it into their own. Long before the streetwear brand was collaborating with the likes of Louis Vuitton, Supreme would promote their forthcoming drops through posters, with the likes of Kermit The Frog wearing a Supreme T-shirt now as influential to the streetwear scene as the Supreme drops themselves. Some of the original posters (if you were lucky to get one) are now worth a fortune on the streetwear resale market. Supreme owe a lot of their success to their signature poster campaigns but would the brand be where it is now without their guerrilla style street posters spread all over Soho? Its hard to say.

Supreme x dipset poster

Above: Supreme x Dipset poster from 2006.

Supreme mike tyson poster

Above: Supreme x Mike Tyson poster from 2007.

Supreme Kermit the Frog poster

Above: Supreme x Kermit The Frog poster from 2008.

supreme x lou reed poster

Above: Supreme x Lou Reed poster from 2009.

Supreme Lady Gaga

Above: Supreme x Lady Gaga poster from 2011.

Supreme x Kate Moss Poster

Above: Supreme x Kate Moss poster from 2012

supreme neil young poster

Above: Supreme x Neil Young poster from 2015.

Supreme x Morrissey poster

Above: Supreme x Morrissey poster from 2016.

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Luke Taylor
Luke Taylor

Luke has lived and breathed the associated lifestyles & subcultures of RC for the last 20 years, as well as gaining a vast knowledge and a wealth of experience in the industry since 2006. His passion is really the techwear side of the spectrum, with brands like Stone Island & Acronym being among some of his personal favorites. Set up in 2013, his industry background & knowledge has seen RC go from strength to strength to become the digital magazine, platform & authority it is today.

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