How Supreme Used Posters To Connect With Street Culture
We take a look at some of the best Supreme posters from the last 15 years from Kermit The Frog to Kate Moss.
Supreme posters have become a fundamental part of the streetwear scene ever since the New York skateboard brand decided to start spreading their weat-paste across the Big Apple. Frogs and famous faces wearing the iconic Supreme Box Logo t-shirt have become the brands trademark marketing method. Using posters as a means of advertising can be traced back to the 19th century from Parisian theatre shows to boxing fights in the East End of London. The Madchester movement of the late 80s was also known for its use of posters looking to spread the word of club nights, raves and sounds across the North West of England. Street artists such as Kidult have even replicated the concept putting up Supreme x Donald Trump posters all over the world during the 2016 US presidential campaign.
Above: The Supreme x Raekwon x Elmo Uzi poster from 2005.
Supreme however took a simple advertising method and turned it into their own. Long before the streetwear brand was collaborating with the likes of Louis Vuitton, Supreme would promote their forthcoming drops through posters, with the likes of Kermit The Frog wearing a Supreme T-shirt now as influential to the streetwear scene as the Supreme drops themselves. Some of the original posters (if you were lucky to get one) are now worth a fortune on the streetwear resale market. Supreme owe a lot of their success to their signature poster campaigns but would the brand be where it is now without their guerrilla style street posters spread all over Soho? Its hard to say.
Above: Supreme x Dipset poster from 2006.
Above: Supreme x Mike Tyson poster from 2007.
Above: Supreme x Kermit The Frog poster from 2008.
Above: Supreme x Lou Reed poster from 2009.
Above: Supreme x Lady Gaga poster from 2011.
Above: Supreme x Kate Moss poster from 2012
Above: Supreme x Neil Young poster from 2015.
Above: Supreme x Morrissey poster from 2016.