Thames London Re-work Some Classic Fred Perry Tennis Apparel
The next Thames x Fred Perry collaboration is a celebration of ‘Britishness’ with a collection of classic tennis gear with a modern twist.
Blondey McCoy and his Thames London label have teamed up with Fred Perry for the 2nd time with a celebration of heritage tennis get up. Heading to the home of mod culture and the Laurel Wreath, Brighton, to shoot the collection and celebrate the British seaside destination, Blondey has re-worked classic tennis gear from Fred Perry mixing heritage with modern street culture. The unisex collection features v-neck jumpers in classic white with contrasting ‘claret and blue’ West Ham style colourways to the cuffs and v-neck. For women there are classic tennis skirts and dresses adorning the Thames x Fred Perry logo where the ‘a’ of Thames is replaced by the Fred Perry Laurel Wreath. There’s also tennis hats and round neck tees with a certain Britpop aesthetic as well as bomber jackets, classic polo shirts and zip up tops referencing the heritage brands sportswear archives.
Speaking recently with END. Clothing in an interview about the Thames x Fred Perry collaboration, Blondey said, “I want to see people skating and getting dirty in clothes that have such upper-class implications, it’s taking that clobber off the court and into the car park that interests me”.
The Thames x Fred Perry collection will be launching from thames-london.com from Friday 16th March 2018.