Undefeated Celebrate Goodenough’s Japanese Streetwear Heritage
The Undefeated x Goodenough capsule collection features camo a plenty and military kit.
Old School Japanese brands like Goodenough have been on the scene since the 1980’s. A pioneering brand of Japanese streetwear which was there at the very beginning and originally started by Hiroshi Fujiwara. Known for its military inspired garments and utilitarian influences the brand has now teamed up with the streetwear authority, Undefeated, for a military inspired collection of exclusive ‘Made in Japan’ pieces.
The Undefeated x Goodenough collection features classic military pieces like the M65 jacket, a hoody and flight pants which are all kitted out in tiger camo. Tiger camo was developed for close combat jungle warfare and has became a popular choice for military units in South East Asia since the 1960’s. As well as its combat uses, camo has become a streetwear staple over the last 30 years and firm favourite on the Japanese scene. Each piece has been carefully crafted for quality and are made in Japan.