When Tuscadero Pink arrived on the Wrangler in 2021, demand was so high that Jeep had to extend production into the 2022 model year solely to complete current orders. Tuscadero Pink returns for the revamped 2024 Wrangler.
“When Tuscadero launched in 2021, almost 30,000 consumers ordered it,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “We are constantly seeking to offer what our consumers tell us they want, so we are ‘tickled pink’ to bring back the much sought-after Tuscadero paint shade on Jeep Wrangler to celebrate 4×4 Day 2024.”
The berry-pink finish fills the spot, alternating between many of Mopar’s highlight colors, including Gobi, Gecko, Chief, and Nacho. Jeep initially referred to it as a “deep and strong chromatic magenta.” The same code appears elsewhere in the Stellantis portfolio; does Furious Fuchsia seem familiar?
Tuscadero joins Anvil, Earl, Firecracker Red, Granite Crystal, Silver Zenith, Hydro Blue, Bright White, Black, and Bikini Teal in the 2024 Wrangler color palette. The 2024 Wrangler in Tuscadero is now available for $895 on the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392 models. For now, you can only choose between a black hardtop, a body-color hardtop, and a black soft top. A Sky One-Touch motorized top for the Tuscadero will be available this summer, according to Jeep.
