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Gone are the days when the ‘On Demand’ business model was restricted to products. Today, services the world over, are being offered through online mediums in the form of app sand web bookings. If you are wondering why the app phenomenon towards the service industry gained so much traction in the recent decade, the answer lies in the fact that people today are extremely dependent on their smart phones.
On an average the modern human spends 69% of their waking hours on their cell phones. Smart phones are no longer items of luxury but an essential item of survival today. Regardless of whether it is entertainment, multimedia or business that a person seeks, smart phone apps have the ability to offer just about everything to them.
What initially started off as an on demand taxi system has quickly been labeled as the ‘Uber Phenomenon’ and expanded its horizons over any and all types of services. For example, if a person is looking for a plumber to help with their bathroom fittings, they don’t any longer need to run up and down the street and speak to multiple vendors or even talk to their relatives or neighbors to find out if they know a reliable plumber that specifically handles bathroom fittings for residential complexes. All he or she needs to do is log in to their on demand service app and they’ll be presented with a list of services within the plumbing facet, like:
- Commercial plumbing
- Kitchen Plumbing
- Faults & Repairs
- Bathroom Fittings
- HVAC plumbing
- Building plumbing and Maintenance
And so on and so forth.
They can simply click on the bathroom fittings option to see a list of all the plumbers in their vicinity that offer said services. The customers will also be able to see the charges that the service provider wishes to levy along with the kind of user ratings that they have received in the past for their services.
This not only makes the life of the user extremely easy, it is also an excellent platform for independent or company cluster service providers to find jobs and get paid instantly in a safe and secure manner.
What does an ideal on demand service app look like?
Before we get into what an ideal app should look like, it is important to understand the psyche of the modern customer. People today refrain from cluttering their devices with a multitude of apps. All they need is a single application that can help in managing and handling all sorts of service requirements that they may have.
Many developed countries like China; USA etc. are migrating towards a ‘single app for multiple service platform’ that helps their customers and the service providers equally. Bearing this in mind, let us consider the important things that an ideal on demand multi service app should include:
Easy to locate
The name of the app goes a long way in helping people understand what it is like. For example, it will be outright silly to name an on demand beautician app ‘Art Application’ or a multi service app ‘Dance with me’. The name and the function of the app should be in sync because that will help the users to quickly identify the app. If you make the app easy to locate, you will automatically ensure that more number of people download and use it.
Easy to log in
Ensuring that your app is downloaded is merely half the battle won. Once your customer lands on the log in page, the real battle begins. If your customers find it too difficult to log in to your app, chances are, they will simply uninstall the app and be done with it. You have to enable to customers to log in with just one click using their existing accounts like Facebook or Gmail. If they don’t want to do that, they should be able to fill out a small (informative albeit un intrusive) form to register into the app.
Easy to navigate
The very purpose of an app is to make sure that it makes the life of the user easy. You don’t want to have an app that not only disturbs the user but takes a big chunk of their time to figure out. The app should be easily navigable and intuitive.
How to achieve this?
Starting a new app based business can be daunting if you don’t know how to proceed. Ideally, the best way to go about building (or securing) an app for your business is to purchase a ready made on demand application that is already built and can be launched under your brand name, with your logo and company colors within a week’s time.
Only trust a reliable white label mobile app development company for getting such an app because they will be able to not just outfit you with the app but will also provide you with the source code of the app and take the responsibility of launching the app on the Google Play store and the iOS app store for you.
Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.