Acura Integra has been a hit in the market, with 19,643 units sold between May 2022 and April 2023. What’s interesting is that 19% of these Integras were equipped with a six-speed manual transmission. This marks a significant change from earlier times when manual transmissions were much more popular, with a take-rate of around 70%. It’s worth noting that the manual option is only available with the loaded A-Spec with Technology package, making it a pricier choice.
Although 19% may not seem like a large percentage, it’s actually quite commendable in today’s market. In fact, it’s not far off from the entire lineup of BMW’s 2 Series Gran Coupe. Additionally, the introduction of the upcoming 2024 Acura Integra Type S, which is exclusively offered with a six-speed manual transmission, is expected to further increase the demand for manual-equipped Integras.
Another interesting detail about Integra buyers is their demographic. They have the youngest buyer base among comparable entry-level luxury sedans, with 36% being younger than 35. Furthermore, approximately 70% of buyers were conquest customers, meaning they previously owned a car that was not an Acura. However, Acura acknowledged that some of these buyers may have owned an Acura in the past, such as a previous-generation Integra, and were returning to the brand.