Elon Musk acknowledged that Apple has “fully resumed advertising” on Twitter during a Twitter Space this evening. This comes after Musk publicly criticized Apple for having “mostly stopped advertising on Twitter”. And questioned whether the company detested “free speech in America” less than a week ago.
Apple has never confirmed or denied stopping its Twitter advertising. Furthermore, it was never made clear whether a decline in advertising at the end of the month was a result of Musk’s ownership of Twitter or merely a general realignment.
When Musk met with Tim Cook he noted that Cook had stated that Apple had never intended to remove Twitter from the App Store, suggesting that the meeting went well.
Musk confirmed that Apple has once again increased its Twitter advertising during this evening’s Twitter Spaces event. Apple has fully resumed its Twitter advertising, according to Musk. He added that Apple is Twitter’s biggest advertiser, making it crucial for the company to keep that relationship strong as other advertisers cut back on their spending.
Musk’s remarks today follow a Washington Post article published earlier this week that claimed Apple “spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk shut down the Twitter.”
Of course, Apple doesn’t make any information about its advertising expenditures publicly available. There is no way to verify whether Elon Musk actually caused the business to stop purchasing Twitter ads. Throughout the year, ad spending fluctuates, and Apple is renowned for being conservative with its spending plans.