Formula One fans will receive additional behind-the-scenes access to the global motorsports series thanks to a new CNBC documentary that delves into the commercial elements of the world’s top form of racing. November 16th is when “Inside Track: The Business of Formula One” will debut on CNBC, coinciding with the inaugural Las Vegas Grand Prix.
She stated that the program will investigate how the Formula One business “stands firmly at the intersection of sports, technology, and culture.”
Eisen will examine attendance, viewership, and market value, as well as the F1-sponsored race in Las Vegas next month. Speaking with Liberty Media CEO Greg Maffei about the success of the series since Liberty purchased the commercial rights in 2017, Eisen covers Formula One from four different locations.
F1 CEO Stefano Domenicali was also interviewed, as were team leaders from Red Bull, Mercedes, McLaren, and Haas, drivers Lewis Hamilton, Kevin Magnussen, and Nico Hulkenberg. She delves into engineering, revenue-sharing agreements, and Red Bull’s recent dominance, as well as the impact it has on competition and viewership.
The show also examines the fan experience by examining the Las Vegas Grand Prix, which will likely be the most expensive event for spectators on this year’s F1 schedule.