Hyundai has announced a shift in plans for its highly anticipated three-row electric SUV, originally named the IONIQ 7. Now rebranded as the IONIQ 9, the flagship model’s debut has been postponed from summer to early 2025.
Key Details
Initially showcased as the Ioniq Seven concept, the IONIQ 9 will join Hyundai’s 2025 lineup alongside an updated version of the popular IONIQ 5. Built on Hyundai’s E-GMP platform, similar to the Kia EV9, it promises cutting-edge technology and performance tailored for the evolving electric vehicle market.
Implications and Pricing Strategy
According to Hyundai Motor Company Australia’s COO John Kett, the IONIQ 9 is positioned as the brand’s flagship SUV, suggesting a higher pricing tier compared to other Hyundai models. This move aligns with Hyundai’s strategic expansion in the EV sector, targeting a diverse range of consumers seeking larger electric vehicles.
Future Prospects
Hyundai plans a robust lineup with around twelve EV models by the end of the decade, leveraging next-generation platforms for enhanced efficiency and performance. The IONIQ 9’s delay underscores Hyundai’s commitment to delivering a premium electric SUV that meets market expectations for quality and innovation.
Conclusion
As Hyundai prepares for the launch of its flagship IONIQ 9 SUV in early 2025, enthusiasts and prospective buyers can anticipate a groundbreaking addition to the brand’s electric vehicle lineup. Stay tuned for more updates on features, availability, and pricing as Hyundai continues to shape the future of electric mobility.
