According to one critical sales metric, Tesla’s Cybertruck was the second-best-selling electric pickup truck in March.
According to recent vehicle registration data from S&P Global Mobility, the edgy pickup was second only to Ford’s F-150 Lightning. During March, the Cybertruck saw 1,158 new registrations, while the Lightning saw 2,893. Rivian’s R1T, on the other hand, received only 548 new car registrations.
Tesla, Ford, and Rivian spokespeople did not immediately reply to requests for comment.
Tesla began delivering the Cybertruck to its first dozen owners on November 30. Ford’s electric pickup will join the market in 2022, while Rivian’s will arrive in 2021.
Tesla has yet to disclose how many Cybertrucks it has delivered. However, earlier this year, the business recalled around 3,878 Cybertrucks manufactured between November 13 and April 4, which included nearly all of Tesla’s models made during that period.
According to one online tally, the Cybertruck had as many as 2 million reservations before its delivery ceremony, and the vehicle immediately became one of the most popular status symbols among celebrities.
Some reservation holders told Business Insider that they were questioning their purchase after the truck’s debut in 2023 when it was introduced over budget and with a smaller range than initially stated.
Meanwhile, Ford and Tesla have grappled with an industry-wide EV sales slump. In April, Tesla had its first year-over-year quarterly drop since 2020. In March, Ford announced plans to reduce the number of employees at the F-150 Lightning assembly plant.
