Meta’s microblogging platform, Threads, has marked a significant milestone as it celebrates its first anniversary with over 175 million monthly active users. Launched amidst the tumultuous rebranding of X (formerly Twitter), Threads quickly gained popularity, attracting 100 million users within its first week. The platform, designed as an alternative to X under Elon Musk’s leadership, continues to evolve despite initial user drop-offs.
Mark Zuckerberg, Meta’s CEO, announced the latest user figures, emphasizing Threads’ growth and its recent update featuring custom icons. These new icons, designed by the Threads community, add a personalized touch for users celebrating the platform’s anniversary. Available until July 12, 2024, the icons can be accessed through the Threads mobile app’s profile settings.
Threads’ success highlights its steady expansion and adaptation to user feedback, including the integration of requested features like a web version, built-in translation, and API support. Although engagement metrics such as daily active users and session durations remain a challenge, Meta remains optimistic about Threads’ future within its social media ecosystem.
As Threads continues to refine its user experience and expand its feature set, Meta aims to strengthen its position as a viable alternative to established microblogging platforms.
Ensure you have the latest version of Threads to explore these updates and join its growing community of users.
