The For You tab is currently displaying a number of tweets from accounts they don’t follow, as many Twitter users complained about on Thursday. These tweets frequently have nothing to do with the accounts or topics the user follows. Even accessing the Twitter app today allowed me to observe this issue.
The For You tab employs algorithms to display tweets that are deemed to be the most relevant to you first, whilst the Following tab displays tweets from accounts you follow in chronological order. The For You page occasionally includes displays tweets from accounts you don’t follow, but these are typically associated with the themes you engage with the most on the social network.
Now that I’m looking at my For You page, there are a lot more tweets from unidentified accounts than there are tweets from my friends and other accounts that I follow. Some of these accounts that are being boosted arbitrarily are Twitter Blue subscribers.
At this moment, it’s unclear whether Twitter is dealing with another internal problem or if the business has chosen to change how its algorithm functions in an aggressive manner. Twitter changed its API earlier this week, preventing users from opening links, viewing images, or even using the social network’s website.