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Recently, online shopping trends in India have made some exceptional changes. Online buyers’ behavior has changed with rapid growth, and so have the country’s online shopping & eCommerce sites. The number of increased eCommerce in India is because of various elements.
India is well-known for its massive population. With a population of 1.37 billion, it is the world’s second most populous country, trailing only China. Internet penetration among its billion-plus people is extremely low, accounting for 41 percent of the overall population, or around 500 million of the country’s 1.37 billion inhabitants.
Despite poor internet access in some rural areas, India’s e-commerce market is vast because of the country’s large population. In 2018, it was valued at $48.5 billion, and the prediction shows that it may double or even grow four times to $200 billion by 2026. It’s also worth noting that internet and smartphone access in India is fast increasing. This smartphone adoption also shows trends toward mobile commerce as a preference for most Indians who own a smartphone.
Top 10 Indian E-commerce Sites
While the Indian e-commerce sector is still in its early stages, it is a market rich with opportunity; with so many people comes so much room for major and minor firms to take a large slice of the Indian e-commerce pie.
We assembled the top ten e-commerce sites performing in India and took data from its website to show how the Indian e-commerce sector looks.
The top 10 e-commerce stores in India
| Site | Unique Quality |
| Amazon | Fast same-day and next-day delivery, low rates, and a wide range of products |
| Flipkart | Known for offering massive discounts and acquisitions of prominent companies. |
| IndiaMART | A unique B2B and B2C marketplace connecting buyers and suppliers, facilitating trade. |
| Alibaba | A globally recognized e-commerce giant specializing in various product categories. |
| Book My Show | Focuses on online ticket sales for various entertainment options and services beyond India. |
| Shopclues | Offers a diverse range of products, especially for local and domestic items. |
| Snapdeal | Provides incredible deals in specific service areas and focuses on local merchant partnerships. |
| Jabong | Features a wide range of products, a bimonthly magazine, and has been acquired by Myntra. |
| Myntra | Known for fashion and lifestyle products, celebrity collaborations, and a comprehensive style guide. |
| Homeshop18 | Offers a variety of products, particularly for home and kitchen items, with a TV shopping channel. |
1. Amazon
Amazon India, a subsidiary of the worldwide retail behemoth, initially opened its doors to Indian customers in June 2013, and there has been no turning back since. It is known for fast same-day and next-day delivery, ideal for today’s frequent shoppers. It’s also the platform of choice for several high-demand brands, such as Xiaomi and Apple, to introduce their latest devices, such as TVs and smartphones.
Amazon India has grown in popularity to where only a few can compete. A significant portion of it is because of the company’s low rates and free shipping. Amazon has penetrated the entertainment and payment industries by introducing Amazon Prime Video, Amazon Music, and Amazon Pay. Estimated number of monthly visitors: 322.54 million
Founded: 2013
Founded By: Jeff Bezos
Headquarters: Hyderabad, India
Products/Services: Fashion apparel, Home appliances, Books and Stationery, E-commerce, Online Advertising, Logistics, Online streaming, and Music
Site link: Amazon
2. Flipkart
Flipkart began its online presence in the same way that Amazon did: by selling books. It has now rapidly developed to include a variety of other retail sections. It is well known in the e-commerce industry for selling incredibly cheap electrical items, such as mobile phones and home appliances. With prices lowered by up to 90%, Flipkart’s ‘Big Billion Days’ is one of the largest and most expected discount fairs in the Indian e-commerce industry.
Nothing beats offering outrageous discounts to win customers; Flipkart has done it flawlessly. Many acquisitions have occurred over the company’s history. Flipkart rose to prominence by purchasing prominent book-selling businesses such as WeRead, Mime360, and Chakpak immediately after its 2007 inception.
However, the company has experienced unprecedented development since acquiring another e-commerce storefront, Myntra, in 2012. Since then, it has amassed a 62% GMV market share and is Amazon’s main competitor. Estimated number of monthly visitors: 242.62 million
Founded: 2007
Founded By: Binny Bansal, Sachin Bansal (Parent Organisation – Walmart)
Headquarters: Bangalore, India
Products/Services: Electronics, Fashion, Cosmetics, Home essentials, Books
Site link: Flipkart
3. IndiaMART
The new name that was founded in the world of online shopping is IndiaMART. It was established around 25 years ago, in 1999. It is a B2B and B2C marketplace and is a well-established competitor of the Alibaba Group. Any supplier, manufacturer, or goods exporter can sell their items online on IndiaMART. The Tolexo, a retail marketplace of IndiaMART, is also functional since 2014.
It is a unique marketplace where buyers and sellers can connect through emails and phones to promote their products. Like Amazon, Flipkart, and Alibaba, it has everything to offer. It has a monthly traffic of 50 million.
Founded: 1996
Founded By: Dinesh Agarwal and Brijesh Agarwal
Headquarters/Office: Noida, Uttar Pradesh, India
Products/Services: Online B2B marketplace connecting buyers and suppliers, facilitating trade, and offering a platform for various products and services across industries.
Site link: IndiaMART
4. Alibaba
Alibaba, founded in China in 1999, is an internationally recognized important participant in the e-commerce business. Alibaba is a force in the international e-commerce industry, owned by Alibaba Group Holding. This giant global conglomerate holding corporation specializes in everything online, from e-commerce to online retail, the Internet, and technology.
Alibaba has a similar offering to its Indian competitor, Flipkart, with product categories such as home and kitchen, tools and hardware, rubber and plastics, electrical equipment and supplies, vehicles and accessories, toys and hobbies, consumer electronics, apparel, and more. Estimated number of monthly visitors: 175.95 million globally (4.19 percent in India)
Founded: 1999
Founded By: Jack Ma and a group of 17 other co-founders
Headquarters/Office: Bandra Kurla Complex-Bandra East, Mumbai, India
Products/Services: E-commerce, online retail, logistics
Site link: Alibaba
5. Book My Show
Book My Show is not a typical eCommerce store where you can buy daily life items; instead, it is a ticket vendor in India. It is one of India’s largest online ticket sellers, with over 10 million monthly customers. Book My Show was established in 2007 in India. But now it offers its services beyond the country in five countries. Its service countries include Indonesia, the United Arab Emirates, Sri Lanka, and the West Indies. Customers can book tickets for movies, flights, local transport, and ticket reservations anywhere.
Founded: August 1999
Founded By: Ashish Hemrajani, Parikshit Dar, Rajesh Balpande
Headquarters/Office: Mumbai, Maharashtra, India
Products/Services: Online ticketing platform providing services for booking tickets for movies, events, concerts, sports events, plays, and more. It offers a seamless online ticketing experience for customers to discover, book, and enjoy various entertainment options.
Site link: Book My Show
6. Shopclues
Shopclues is our next pick as one of India’s best online shopping stores. Shopclues is a B2C and B2B eCommerce platform where you can easily buy and sell products. This eCommerce store was established in 2011 to improve the shopping experience. It is not a competitor of Amazon or eBay, but you can get daily life and domestic products at the best prices.
It is not a well-known name, but its services are best for local and domestic items. It provides delivery services in almost every region of the country and has over 52 million active users per month. Shopclues are best for Kitchen and home appliances.
Founded: July 2011
Founded By: Sandeep Aggarwal, Sanjay Sethi, and Radhika Ghai Aggarwal
Headquarters/Office: Gurugram, Haryana, India
Products/Services: E-commerce platform offering a diverse range of products, including electronics, fashion, home essentials, mobiles, appliances, sports equipment, and more at competitive prices. It provides a marketplace for established and local sellers to reach a broader customer base.
Site link: Shopclues
7. Snapdeal
Snapdeal, another Indian-founded digital B2C eCommerce behemoth, is a popular online shopping site among users and investors. Snapdeal has received money from well-known investors such as the Alibaba Group, Softbank, and Foxconn Technology Group since its establishment in 2010.
It provides the most incredible bargains in a specific city in various service areas such as restaurants, spas and salons, fashion, footwear, infant care, home, and décor. The marketplace business model has been embraced. Snapdeal developed the idea of allowing local merchants and manufacturers to display and sell their product catalogs on the Snapdeal portal. This saves the high expenditures of creating your inventory. It focuses on logistics and timely delivery. Its website receives an estimated number of 56.41 million visitors each month.
Founded: 2010
Founded By: Kunal Bahl and Rohit Bansal
Headquarters: New Delhi, India
Products/Services: E-commerce platform offering various products, including electronics, fashion, home appliances, and more.
Site link: Snapdeal
8. Jabong
Jabong, a leading top eCommerce website in India, attracted much attention within six to seven months after its launch. It is a fantastic marketplace for third-party sellers and an excellent marketplace for selling things independently through inventory. It caters to a wide range of products, including accessories, footwear, apparel, and several branded products. It has a logistics network and seeks to expand its delivery services beyond India.
Another distinctive characteristic of Jabong is its bimonthly magazine, The Juice, which combines pop culture and fashion. Customers can now place orders for products using a variety of payment methods. Although it is presently closed, Myntra has bought it, and the Jabong app will redirect customers to Myntra’s shopping window to make it easier for them to complete their purchases. Jabong eCommerce site has 56.41 million visitors monthly.
Founded: 2012
Founded By: Praveen Sinha, Arun Chandra
Headquarters: Gurugram, Haryana, India
Products/Services: Online fashion retail
Site link: Jabong
9. Myntra
Myntra is a well-known name among India’s leading eCommerce sites for fashion and leisure products. It is a business-to-consumer (B2C) aggregator model for luxury brands. Myntra sells items for Men, Women, and Children. Aside from fashion, Myntra also sells home and living products, such as kitchen supplies, home decor, bathroom items, and lighting. Flipkart purchased Myntra in 2014.
The brand’s different payment choices and regular discounts contribute to its success. Myntra employs conscientious delivery agents and manages its supply chain. The website features celebrity businesses such as HRX, Deepika Padukone’s All About You, Being Human, and others.
Myntra has also created a comprehensive guide to everyday clothes and the newest fashion trends. MyntraLookGood provides daily style ideas, beauty tricks, celebrity trends, and nonstop entertainment. They feel Bollywood influences fashion and that regular collaborations with celebrities bring customers closer to Myntra. Myntra’s website has 48.03 million visitors monthly.
Founded: 2007
Founded By: Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena
Headquarters: Bengaluru, Karnataka, India
Products/Services: Online fashion and lifestyle retailer specializing in clothing, footwear, accessories, and home decor
Site link: Myntra
10. Homeshop18
Homeshop18 is famous for Women’s fashion, Home and kitchen items, Plants, gardening, furniture, and electronics. If you are looking for an affordable home and kitchen item, then Homeshop18 is your place. It is a growing and emerging platform, offering plenty of mixed things for daily usage. Homeshop18 has over 20 million users per month.
Founded: 9 April 2008
Founded By: Network18 Group
Headquarters/Office: Noida, Uttar Pradesh, India
Products/Services: E-commerce platform offering a wide range of products, including electronics, fashion, home appliances, beauty products, jewelry, kitchenware, and more. They have a TV shopping channel providing a platform for product showcases and purchases.
Site link: Homeshop18
Final Words
India is the world’s second most populous country, and it has a vast e-commerce market valued at $48.5 billion in 2018 and is predicted to double to $200 billion by 2026. India’s top six e-commerce sites include Amazon, Flipkart, Alibaba, Snapdeal, Jabong, and Myntra. With the above-given details about the e-commerce platforms, we hope it will be easy for you to choose one or more than one for the online shopping that suits you—happy online shopping in India.
