Artificial intelligence is here to make changes. Technology has helped many industries to grow. AI has a share in various platforms, and eCommerce is one of the industries benefiting from the cutting-edge technology solution to boost business performance. In this post, you are about to learn how AI helps eCommerce establishments to make their sales and conversions faster through automation.
Using the Artificial Intelligence methods described here can help you to grow your business while you focus on building your brand. In case you have not started leveraging the power of AI, then pick a few solutions that are necessary for your eCommerce and start building your business today.
Use these automation methods to improve your eCommerce business.
1. Improve the Search Function
In any business, many things including the customer interface, web design, AI, network speed etc all together play a major role. All the aspects should be taken care of equally for a successful business.
If your network has issues, your business feels it. For that you need proper network support like At IS&T We Get IT!
With proper IT support you can save both money and time. Getting to other aspects like AI, with integrated AI, search results do not depend on the keywords in the database, but the thought your customer has when finding a specific product.
Twiggle helps eCommerce owners to integrate human-thinking and processing of information for their customers on their platforms. With this technology, the search results narrow down to be more relevant to customer expectations.
Once you have worked out on the search performance and results, you can expect to make more sales. Most of the customers who abandon eCommerce sites before adding items to the shopping basket do so because of the poor experience in finding what they need. Now you know how to retain them with Artificial Intelligence.
2. Conversational Commerce with Chatbots
It is hard to predict what a consumer needs when they land on your eCommerce site. Sometimes, they are also not sure what they want. Gone are the days when you used to flash some sales cards on your website to draw consumer attention. Most customers close those dialogs before reading your message.
With chatbots, you can start a conversation on the site with the customer and direct them to the products they want to buy. Chatbots tend to personalize the user’s experience on your website. Instead of waiting on the line to talk to an agent, AI-powered bots can direct the customers and collect some information regarding their interests and purchases.
In conversational commerce, you guide the buyer through what you have on offer and their interests. The process simplifies the work of searching for products on your site. Integrate some multiple-choice questions and, from the answers, give the customer direct links to some of the products you think they need, thus increasing sales.
3. Improved Product Recommendations
Have you ever searched for a product on Amazon, and you find Facebook presenting ads related to your recent searches? There is a huge amount of consumer data floating on the computer network that you have not exploited yet. Consumer trends and information help to customize the experience on your mobile site.
Instead of the default list of trending items on your eCommerce, you can improve the list with what the consumers need. By gathering consumer behavior, AI can predict what the customer needs, and it will display the most relevant items for each individual visiting your online store.
4. Assortment Intelligence for eCommerce
Pricing is another aspect of eCommerce that can retain customers or make them leave. Consumers are always looking for the best deals. Apart from the best customer experience, they also consider affordability. When competition arises in the market, prices for commodities tend to differ.
For you to acquire and retain customers on your eCommerce, you should ensure that you meet their price expectations. But we know that updating prices on your inventory is not an easy task. Prices keep fluctuating from time to time, and the factors vary, making it hard to keep up to fortnight changes.
With Assortment Intelligence, your eCommerce will scan a list of competitors in your market and update the relevant prices. You have control over the adjustments so that you do not sell at a loss but also capture the attention of consumers with reasonable discounts.
5. Voice-Assisted Shopping
You already know how Alexa (Amazon), Siri (Apple), and Google Assistant work. With a voice command, you can get the products you need, fast. Integrating such technology into eCommerce improves the search experience by listing the products faster. A customer can search your eCommerce without typing or checking boxes.
Some people who are physically impaired also need assistance win making purchases. With voice integration on your site, you not only make it possible to navigate the site but also making orders. Such AI-assisted navigation enables more customers to complete their orders on your site. People do not always have to engage their hands when shopping when AI can do everything by following voice commands.
The goal of every eCommerce is to grow its customer base and close more sales. Apart from doing everything to market and improve your eCommerce UI, you also want to make it better by improving the performance via UX. User experience has too much to do with how easy your customers find the information and products they need, and how easy it is to complete the purchases. AI allows you to automate most of the processes, thus making your eCommerce to run most services on auto-mode and require little to no human workforce.