In the past year, Apple has entered the live sports streaming market, signing agreements with Major League Baseball and Major League Soccer. According to the British daily Daily Mail, Apple is getting ready to submit a proposal for a set of streaming rights for English Premier League soccer that are about to expire.
Apple TV+ has debuted a documentary series about the unsuccessful European Super League. Additionally, Apple and Major League Soccer in the US reached a historic agreement.
With a new service called MLS Season Pass, all MLS games are exclusively streamable inside the Apple TV app starting in February. TV+ subscribers receive a discount on the MLS Season Pass and can choose from some games that are free.
That agreement will cost Apple about $250 million a year. Since football is the national sport of the UK, any English Premier League offer for domestic UK rights will represent a substantially larger investment, estimated in the billions.
The Daily Mail mentions that the present three-year agreement with Sky Sports and BT Sport expires in 2025. Later this year, the league will begin accepting tender proposals, and Apple is reportedly ramping up.