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In the previous section, we mentioned the top marketplaces in the UK. It’s time to examine the marketplaces dominating the European e-commerce industry. Major international e-commerce players, like the US behemoths of Amazon and eBay, are unavoidable when discussing e-commerce in Europe. However, Europe offers a great deal! The ten European online marketplaces with the most sales and visitors are shown below. They all concentrate on different industries and provide an international service; hopefully, some will contribute significantly to your European positioning plan.
The top 10 e-commerce stores in Europe
| Site | Unique Quality |
| Amazon | Most visited marketplace in Europe with 1.2 billion monthly visits from major European nations. Offers Fulfilment by Amazon (FBA) and Global Shipping programs for easier shipping across Europe and beyond. |
| Zalando | Specializes in shoes, apparel, and cosmetic products with 51 million active users across 25 European markets. Highly recognized in Germany. |
| eBay | Allows private sellers and big-box retailers to sell a wide range of products through its online auction platform. |
| Bol.com | Largest online store in the Netherlands offering a wide variety of merchandise. Active in the Netherlands and Belgium with no start-up, monthly, or listing fees for sellers. |
| Allegro | Dominant retail center in Poland with a significant market share in electronics, home and garden, and fashion categories. |
| Cdiscount | One of the largest French e-commerce websites with a wide range of product categories and plans for expansion into other countries. |
| Boohoo | A British online apparel retailer targeting the 16–30 age range with a focus on stylish and affordable clothing. Frequent collaborations with celebrities. |
| Fnac | A French retail company offering cultural and electronic goods. Expanded its internet business with an e-commerce store and has a large selection of products. |
| OnBuy | A UK-based business-to-consumer (B2C) online marketplace with plans for international expansion. Connects over 3,000 merchants and 8 million buyers. |
| La Redoute | A French multi-channel retailer specializing in women’s apparel and housewares. Focuses on clothing and home décor and offers a marketplace with various European brands. |
1. Amazon
Being one of the top 10 online retailers in Europe, Amazon is a beautiful place to start when looking to grow your marketplace sales throughout the continent. It is the most visited marketplace in Europe, with 1.2 billion monthly visits from just the five biggest nations. In Germany and the UK, it is by far the most prevalent. It is worth noting that many customers choose Amazon to begin their purchasing trips. Over 86,000 third-party sellers are active in Amazon’s European marketplaces, and over 2700 products are sold daily. Shipping throughout Europe and beyond is more straightforward with the help of the Fulfilment by Amazon (FBA), multi-channel fulfillment (MCF), and Global Shipping programs.
visit site: Amazon
2. Zalando
David Schneider and Robert Gentz launched Zalando SE, a publicly traded German online retailer of shoes, apparel, and cosmetic products in Europe 2008. It has spread across various European markets, with over 51 million active users across 25. With 95% of adult shoppers in Germany being aware of the brand, it is incredibly well-known there. But it has also been growing internationally recently; in 2017, fulfillment centers were established in Sweden and Belgium. Zalando is not a global retailer like Amazon, eBay, or Etsy because it primarily offers its goods to consumers in European nations.
Visit site: Zalando
3. eBay
eBay UK, one of the first online marketplaces and auction houses with millions of products, is a leader in e-commerce. Private sellers use eBay, in addition to big-box retailers and well-known brands, to sell their goods. Its online auction platform enables individuals and companies to sell directly. The selling of goods spanning from fashion and electronics to toys and sports to commercial and industrial interests, automobiles and vehicles, and home and garden goods. It offers products in the most popular categories for German consumers: technology, autos, fashion, and home.
Visit site: eBay
4. Bol.com
Bol.com is an online store in the Netherlands that sells general merchandise items like toys, jewelry, watches, baby items, electronics, cinema, music, and DIY. By 2020, the store will have over 23 million items available and service 11 million active customers in the Netherlands and Belgium. It debuted in 1999 and began selling products online to clients in Belgium in 2002. After revealing in 2015 that 17% of its 6 million clients were from Belgium, the company’s income in Belgium climbed by 50–60% in just a year. Sellers pay a commission on sales; there are no start-up, monthly, or listing fees. Bol.com’s cut varies based on the item, from 5 to 17 percent.
Visit site: Bol.com
5. Allegro
Allegro bills itself as Poland’s most prominent retail center. In the categories of electronics (62 percent), home and garden (74 percent), and fashion (46 percent), it holds a sizable market share. Over 205 million people visit Allegro each month. Visitors see the website for furniture, gadgets, clothes, home goods, and school supplies discounts. Besides being Poland’s largest online store, SimilarWeb’s statistics indicate that, as of late, it ranks tenth globally in terms of monthly visits to e-commerce platforms.
Visit site: Allegro
6. Cdiscount
Founded in 1998, Cdiscount is the third-largest French e-commerce website offering products like food, electronics, and household appliances. With growth above the market average in 2013, Cdiscount emerged as the most significant French e-commerce website in terms of turnover. It records about 19 million unique monthly visits besides about 8 million active shoppers. Over 40 product categories, including food, electronics, and home appliances, are shown on Cdiscount. By 2023, Cdiscount will be present in Germany, Belgium, and Italy, among other nations. Its yearly sales total more than €1 billion. Nine million active consumers and 12,000 vendors are represented in the Cdiscount online marketplace. Twenty million users per month peruse over 63 million products.
Visit site: Cdiscount
7. Boohoo
Another well-known internet-only retailer, A British online apparel retailer targeting the 16–30 age range, is Boohoo Group plc. The company was established in 2006 and had £856.9 million in revenue in 2019. With over 36,000 items, it provides stylish and reasonably priced clothing for men and women in various sizes. This company collaborates with celebrities frequently and draws inspiration from them. It’s the world’s fastest-growing e-commerce platform, adding up to 100 new items daily to keep things interesting. It’s also a cheap alternative, with many styles costing less than $80 and occasionally finding bargain goods for as little as a few dollars!
Visit site: Boohoo
8. Fnac
André Essel and Max Théret launched the massive French retail company Fnac in 1954, offering things related to culture and electronics. Its headquarters are in Le Flavia, Ivry-sur-Seine, close to Paris. In 2016, it united with Darty to become Groupe Fnac Darty. The 26 million visitors monthly make up 65% of its total traffic. Similar to Cdiscount.com, Fnac offers a large selection of goods. Originally, Fnac was a retail establishment offering cultural and electrical goods such as video games, DVDs, books, CDs, radio, computers, video games, bicycles, and tiny cars. After growing into Belgium, Brazil, Spain, Portugal, and Switzerland, Fnac has built its internet business with an e-commerce store.
Visit site: Fnac
9. OnBuy
OnBuy was formed in the UK in 2016 and plans to launch dedicated websites in over 140 countries by the end of 2023. It is a business-to-consumer (B2C) online marketplace. On the site, third-party company sellers can list new, used, or refurbished products, and buyers can browse thousands of categories. Buyers can also compare prices and secure purchases with PayPal Buyer Protection. The service connects over 3,000 merchants and 8 million buyers. And it charges a sales price of 5-9% and a PayPal payment fee of 1.9-3.4%. Selling with OnBuy starts at only £19 per month, without listing costs and competitive selling fees. A package upgrade with extra advantages is available for an additional £20 per month.
Visit site: OnBuy
10. La Redoute
In 1837, Joseph Pollet founded the multi-channel French retailer La Redoute. La Redoute is France’s second-largest seller of women’s apparel and third-largest seller of linens. The company primarily sells ready-to-wear apparel and home décor. Although it sells a wide range of products, it focuses on clothing and housewares. 97% of its monthly visits are from France, with 17 million visits coming from that country. Over 450 sellers are linked to La Redoute’s marketplace, and they each pay 49 euros a month besides a commission that ranges from 8 to 20 percent on transactions. Besides an exceptional assortment of other European brands, it provides a great choice of timeless, trend-forward own-brand fashion lines.
Visit site: La Redoute
Conclusion
Amazon, Zalando, eBay, Bol.com, Allegro, Cdiscount, Boohoo, Fnac, OnBuy, and La Redoute are among the leading online retailers in Europe. Collectively, they show the excellent state of the European markets and point to fresh prospects for widely desired commercial models. You may get a quick overview of some of the most well-known stores worldwide with this list. While some websites serve a particular region or sector, others are global in scope and provide everything. This is a shortlist of the most well-liked e-commerce sites; maybe it will help you choose the best one.
