Prime 10 E-Commerce Websites in Australia, Online Shopping Stores in Australia

Australian Top E-Commerce sites



Australia is one of the most advanced e-commerce marketplaces, a tiny but manageable market for online purchases. Over the past few years, there has been remarkable growth in the Australian e-commerce business. The standard figures from multiple credible sources indicate that the increase in sales of online retailers is rather impressive. Between 2021 and 2025, the Australian digital B2B eCommerce revenue is projected to expand at a compound yearly growth rate of 4.22 percent, reaching a market volume of AU$45.7 billion. The primary causes of this significant growth are opening new e-commerce sites and developing more straightforward payment options. Here are the top 10 e-commerce platforms in Australia to help put the current market competitiveness in the country’s e-commerce sector into context.

The top 10 e-commerce stores in Australia


Site Unique Quality
Amazon Wide range of products and user-friendly interface
THE ICONIC Member of the Global Fashion Group and numerous awards Daily sales volume of over a million dollars and rapid annual growth
eBay Extensive categories and a global network
JB Hi-Fi Leading online retailer for electronics
Catch High daily orders and a wide range of products
Myer A well-established department store with a vibrant e-commerce platform
Coles Supermarkets One of the largest online supermarkets with a broad product range
BIG W Offers a wide range of products and is part of the Woolworths Group
Chemist Warehouse Offers affordable health and beauty products and operates nationwide

1. Amazon

Amazon is a multinational technology firm in the United States specializing in digital streaming, cloud computing, e-commerce, online advertising, and artificial intelligence. Australia has long been a destination for Amazon’s shipping services, and in 2017, the US$107 billion multi-category company intends to establish distribution sites in various Australian locations.  It makes it possible to ship products to clients, let them pick them up from fulfilment centres, and expand the product line to include more general goods like apparel, electronics, sports equipment, and outdoor gear. When comparing various platforms, Amazon offers the best-selling products. The user interface of this website is easy enough for both novices and specialists to use. Amazon suggests products that might interest consumers based on their past online shopping and browsing activity. 

Link: Amazon


The Iconic is an Australian online sports and fashion retailer headquartered in Sydney. Established in 2011, the company has grown to become one of Australia’s leading destinations for fashion, sports, beauty, kidswear, and homewares in just 18 months. Despite being a relatively new entrant into the Australian e-commerce fashion business, Iconic is still thriving compared to other Australian online retailers.  It is a member of the Global Fashion Group, which offers more than 60,000 items from more than 1000 companies. In 2012, it received the Best New Online Retailer Award, a notable accomplishment in the nascent e-commerce sector. It also won the Best Social Commerce Initiative Award the following year.  About 10 million unique visitors visit the website monthly, accounting for 10% of Australia’s online fashion sector.

Link: The Iconic


The Australian company Kogan comprises several retail and service companies, such as Dick Smith, Matt Blatt, Mighty Ape, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, and Kogan Energy. Ruslan Kogan started the business in 2006, and in 2016, he bought the internet operations of the old Dick Smith retail chain. This top eCommerce platform, which began in a garage, has grown to become Australia’s and New Zealand’s largest online marketplace. It boasts a daily sales volume of over a million dollars and an annual growth rate of 200% to 300%.

Link: Kogan

4. eBay

Based in San Jose, California, eBay is a global American e-commerce corporation that uses its website to enable business-to-consumer and consumer-to-consumer purchases. Pierre Omidyar launched eBay in 1995, and it went on to become one of the dot-com bubble’s most renowned success stories. Its online auction platform enables individuals and companies to sell directly in auctions and instant transactions. Fashion, automobiles, home and garden, electronics, collectables, and more are among the categories that are offered.  eBay facilitates selling goods ranging from cars and trucks to electronics and clothing, home and garden, sports and toys, and commercial and industrial interests. The platform has grown to include more than 20 nations, including Australia. It has grown into one of the largest online stores in the world and created a sizable network for people, companies, and entrepreneurs. With over 777k followers on Facebook, eBay regularly writes about the newest technology and highlighted goods.

Link: eBay

5. JB Hi-Fi

Founded in 2000, JB Hi-Fi Limited is a retail company specializing in home appliances and consumer electronics in Australia. On the Australian Securities Exchange, it is listed openly. The company’s main office is in Southbank, Melbourne, Victoria. JB Hi-Fi has enjoyed considerable success for more than ten years as the nation’s top online retailer of electronics products. They have branched out to include New Zealand. An estimated 12.9 million people visit it each month. 

Link: JB Hi-Fi

6. Catch

Australia’s Catch was established in 2006 and underwent a marketplace rebranding in 2017. It is a component of Australia’s largest online marketplace, Catch Group, once known as Catchoftheday. Catch those bargains is an Australian website. The business rebranded itself and bought the “catch” domain in response to the growing demand. It’s among the Australian region’s most lucrative coupon and bargain websites. These days, it uses direct merchant enrollment on the website to offer its line of goods, generating income through commission and selling. Every day, it receives roughly 25,000 orders and about a million visits. The business is currently a member of the Wesfarmers Group, and Australia’s top retailers are featured in the online store. 

Link: Catch

7. Myer

Myer is the oldest chain of mid-range to upscale department stores in Australia.  It has left its impact on the digital world since its founding in the late 20th century when online shopping was still very new. It conducts business in Australia’s two self-governing territories and its states. Customers can buy the company’s merchandise in person at the store or online. The inventory is available in over 60 locations nationwide and falls into the following categories: apparel, cosmetics, electrical and electronic appliances, furniture, food and confectionery, toys, and books. Myer offers its products online as well, using a vibrant e-commerce platform. More than 1.8 million people visit Myer each month as of right now. 

Link: Myer

8. Coles Supermarkets

Part of the Coles Group, Coles Supermarkets Australia Pty Ltd, business as Coles, is an Australian network of supermarkets, retail stores, and consumer services with its headquarters in Melbourne. Founded in 1914, Coles entered the online market in the early 2000s to provide clients with items through their e-commerce platform, and by 2003, it had grown to become one of the biggest online supermarkets. These days, the website sells household goods like glasses and utensils and supermarket items, including fresh fruit, bread goods, dairy products, and liquor.  It has approximately 800 outlets across Australia and has a substantial monthly customer base of 15.2 million. Coles now distributes online food, consumer, and home goods to Australian internet users.

Link: Coles Supermarkets

9. BIG W

Big W is a network of inexpensive department stores in Australia established in rural New South Wales in 1964. As of 2019, the company, a member of the Woolworths Group, employed about 18,000 people across 176 locations throughout Tasmania and mainland Australia. It sells nearly everything under the sun, including toys, clothes, accessories, kitchenware, household appliances, technology, and baby items for men, women, and children. Over 20,000 people are employed by it across Asia and Australia. In online rankings, its website is ranked 138th.

Link: Big W

10. Chemist Warehouse

Chemist Warehouse rose to prominence in the Australian retail industry by operating under a franchise model. With the help of its online store, it now services the whole nation. It offers affordable prices on various health and beauty products, such as prescription drugs, vitamins, cosmetics, health supplies, paramedical items, and other pharmaceutical items. As a bargain retailer, Chemist Warehouse uses a franchising model to run over 350 locations across Australia in addition to its online business.

Link: Chemist Warehouse

Final Words

Australia’s e-commerce market is expected to increase at a compound annual growth rate of 4.22 per cent between 2021 and 2025, reflecting the industry’s previous excellent development. Amazon,, eBay, JB Hi-Fi, Catch, Myer, Coles Supermarkets, Big W, and Chemist Warehouse are the top ten online retailers nationwide. Check out our list of the best eCommerce sites in Australia above if you need ideas for your store or want to see the competition. These companies succeed because they have all risen to the top of Google and drawn crowds of online customers.


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