Temu is an online marketplace. Initially focused solely on the US market, it embarked on international expansion in 2023 to compete with giants like Shein and Amazon.
Today, Temu caters to customers in various countries worldwide, including Australia, Belgium, Canada, the Czech Republic, Finland, France, Germany, Greece, Italy, Japan, Malaysia, Mexico, New Zealand, the Netherlands, the Philippines, Portugal, South Korea, Spain, Sweden, and the United Kingdom, in addition to the USA.


Temu stands out as a dynamic and evolving e-commerce platform, offering both opportunities and challenges for sellers and buyers alike. With its low prices, wide range of products, and user-friendly interface, Temu has quickly gained popularity, especially in the US market. However, its operational model, which focuses on minimizing costs and emphasizing supplier competitiveness, presents unique considerations for sellers.

While Temu provides advantages such as no listing fees and access to a large customer base, sellers must navigate complexities like managing their own logistics and ensuring product quality. As Temu continues to expand internationally and innovate in the online marketplace space, it remains a noteworthy player reshaping the landscape of e-commerce.