The iPhone 14 Pro and iPhone 14 Pro Max continue to be in high demand, which is great news for Apple. When asked about the current state of the latest smartphone lineup during a quarterly earnings commentary, the company’s CEO, Tim Cook, commented on how well both flagships are selling.
Cook did not mention the iPhone 14 or iPhone 14 Plus, which is not surprising given that low demand has forced the company to reduce production for both models.
Tim Cook spoke with CNBC about how the company is working to meet the high demand for the top-tier iPhone 14 models.
If the iPhone 14 Pro and iPhone 14 Pro Max are produced in large quantities, Apple will be able to reduce component costs from suppliers. The greater the scale, the greater the discount available to the company. We noticed that Apple’s CEO did not address the sales performance of the iPhone 14 and iPhone 14 Plus.
Only two weeks after the iPhone 14 Plus was officially released to the public, Apple reportedly asked suppliers to reduce orders due to lower-than-expected demand. According to an earlier report, only 10 million units of the larger non-Pro model will be sold this year, but Apple intends to meet its original goal of shipping 90 million units of the newer models by the end of the year.
The regular iPhone 14 has a similar story, with Apple requesting that suppliers reduce production long before the iPhone 14 Plus was officially released. For the time being, the iPhone 14 Pro and iPhone 14 Pro Max are contributing to this sales momentum, which is most likely due to the number of upgrades both models have while remaining priced the same as last year.
Apple’s earnings call covered the company’s fourth fiscal year in 2022, with the company reporting $90.15 billion, an increase of 8% year on year.