The manufacturing cost of Apple’s headset exceeds $1500 per unit

Apple's headset cost $1500 per unit

Wellsen XR reported the Bill of Materials (BoM) for the upcoming mixed reality headset, which shows the components cost Apple around $1,400, and with the shipping cost, it becomes $1,600 per unit. The expectation for the headset is it may be equipped with Apple’s M2 Chip, 12GB of Ram, 512GB SSD, Bluetooth 5.3, and Wi-Fi 6 as well.

The report also mentions that the most expensive component among all could be OLED displays, which may cost between $280 & $320. The camera with 14 lenses is also expensive, around $160.

Brad Lynch, an expert on another XR device, noted that it’s no more expensive than Meta Quest Pro, which was launched for $1,500 but later cut to $999. This shows that Meta makes around $250 per unit of its headset.

Apple, on the other hand, is known for its high-profit margin. Even though they considered selling the device at a cost that attracts customers and was competitive as well, this was scrapped. Because Apple spends on an iPhone 14 Pro Max $500 and starts in stores at $1,099, if look at this margin, then the headset may be around $3,000 for customers.

Total
0
Shares
Previous Article
Apple bans ChatGPT for work

Apple bans its employees from using ChatGPT for work

Next Article
Walmart Refuses Apple Pay

Walmart Refuses Apple Pay Despite Kroger’s Change of heart

Related Posts