According to AdAge, TikTok is working on shopping feature and secretly introduced an in-app checkout option in the US that enables brands to market their goods on TikTok. The site has invited several companies to sell their goods on TikTok, including the pop culture merchandise retailer Pacsun and the beauty company KimChi Chic.
On their profile, brands with a purchasing experience on TikTok will feature a tiny bag icon. Users can browse a product inventory there that includes pictures, videos, descriptions, and prices. Users can also add items from various shops to a single cart. The decision was made as more individuals, particularly teens began utilizing TikTok as a search engine.
However, this does not guarantee that TikTok’s retail feature would be a hit. That’s because Instagram made the same attempt, but the outcomes weren’t favorable. Instagram began to offer shopping services in 2018 and launched a dedicated page for the app in 2020. The Shop feature would be taken off the app, Meta said earlier this year.
Instagram has informed its staff that it will focus more on the advertising sector rather than e-commerce. Instagram also said that its Live Shopping tool is being discontinued. However, Meta asserts that it will keep providing shopping options on Instagram.