Apple TV+ Global Market Share Shrinks, Overtaken by Paramount+

Apple TV+ Global Market Share Shrinks

According to a study, which was obtained using data from JustWatch, the number of subscribers to Apple TV+ peaked around March 2022. WeCrashed and Pachinko, two Apple Original programs, had just made their online streaming debuts at the moment. But in the months that followed, Paramount+ surpassed Apple TV+, and by the end of 2022, it held 7% of the global streaming market share.

For those who are unaware, Paramount+ has initially introduced as CBS All Access before being rebranded in 2019 as a result of CBS and Viacom joining. It includes material from Nickelodeon, Comedy Central, Paramount Pictures, MTV, and other sources. On the other side, Apple TV+ only offers its own original programs, films, and documentaries.

According to a prior JustWatch study using information from August 2022, Apple TV+’s global market share has decreased from 6% to 5%. The same report indicated that HBO Max had a 7% market share, while the platform now holds a 9% share. Even while it continues to lose customers to competing platforms, Netflix is still in the lead.

The complete ranking is shown below:

  • Netflix (23%)
  • Amazon Prime Video (20%)
  • Disney+ (18%)
  • HBO Max (9%)
  • Paramount+ (7%)
  • Apple TV+ (5%)
  • Others (21%)
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