The Top 10 eCommerce Sites Worldwide, Your Online Shopping Guide

Top 10 eCommerce Sites Worldwide


An eCommerce website lets you buy and sell tangible commodities, digital products, and services online. eCommerce websites are a place where you may shop online. Due to the advancement in Internet purchasing platforms, people are moving away from physical and mortar establishments and embracing online shopping.


Selling and purchasing on the best eCommerce site will be an excellent option to boost sales and cut costs. Sellers can reach more clients in both domestic and international marketplaces. Now, the problem is which online shopping platform we choose for online shopping or selling, as there are a lot of platforms that provide the services. But don’t worry, we have a solution; yes, we listed the top 10 best platforms with their details. So, let’s take a quick tour of the best online stores in the world.

The top 10 e-commerce stores in the World


Site Unique Quality
Amazon Offers both B2C and B2B marketplaces.
eBay Allows users to bid on auction-style listings or buy immediately
Walmart Provides a Walmart Marketplace for third-party sellers.
Alibaba Offers a comprehensive B2B and B2C trading platform for global buyers and sellers
Rakuten Offers cashback rewards for purchases.
AliExpress Focuses on international retail and direct purchases from Chinese businesses.
Etsy Specializes in handmade, vintage, and unique items, including craft materials.
Mercado Livre The largest online retail platform in Brazil. Offers a wide range of products and has a solid online presence. Maintains strict quality control and supply chain oversight.

1. Amazon

One of the most valuable brands in the US, as well as one of the Big Five American firms, is Amazon. Due to its accessibility and variety, millions of customers have made Amazon one of the top 10 e-commerce websites worldwide. The company sells various goods, including clothing, electronics, music, and books. 


Merchants can sell goods on the site using one of six basic business models: drop-shipping, private label, wholesale, retail arbitrage, and online arbitrage. Customers can access hundreds of different product categories on this platform thanks to store uploads. On its websites, it also permits sales by outside parties. With its plus point, there is a weak point of Amazon. Unfortunately, its shipping is unavailable in every country, such as Pakistan, Cuba, Iran, Iraq, Libya, North Korea, etc.


Amazon Business

Amazon is not only a B2C (business-to-consumer) marketplace; with Amazon Business, it is also a B2B (business-to-business) platform. The features of Amazon Business are created for companies of all sizes and allow merchants to target B2B clients with a price. 

Amazon FBA 

Sellers can outsource their order fulfillment to Amazon using the Amazon FBA Fulfilment by Amazon service. Operating under the dropshipping paradigm is Amazon FBA. 

Established: 1994

Headquarters: Seattle, Washington, USA

Services/Products: E-commerce, Amazon Prime, Prime Video, AWS, Kindle, Audible, Music, Fresh, Whole Foods, Advertising, Studios, Handmade, Wardrobe, Business, Devices, Pharmacy, Launchpad

Monthly unique visitors: 524.47 million visits

To visit the site, click here: Amazon

2. eBay

One of the leading eCommerce sites in the world, eBay is a well-known online retail platform. The website is free for buyers to use, but it costs money for sellers to list their items with a finite number of free auctions and sell them. 


eBay is an online marketplace where customers may purchase and sell various goods and services from other customers (C2C) and businesses (B2C). With over 900 million active users, it is one of the biggest global internet markets. Reselling, dropshipping, retail arbitrage, liquidation or excess, wholesaling, and deep specialty are the six business models available to eBay merchants. 


Items Listing 

Sign up for the site, post products, and you may sell on eBay. After the first 250 listings, there is a $0.35 per listing non-refundable insertion cost.


eBay began as an auction site. They added the Buy It Now function, which enables sellers to set a price while displaying their things, in addition to the auction feature. On their postings that are set up like auctions, sellers can also set the Buy It Now price. 

Advanced Search on eBay

Buyers can focus their searches using the eBay advanced search by specifying a search range, the number of bids, a price range, and the currency of the sale.


Established: 1995

Headquarter: Bay Area, San Francisco, USA

Services/Products: Online marketplace for buying and selling a wide range of products, auctions, and consumer-to-consumer and business-to-consumer sales.

Monthly unique visitors: 819.46 million visits

To visit the site, click here: eBay

3. Walmart

Walmart is a multinational retailer located in the United States that owns and operates a network of hypermarkets, discount department stores, and grocery stores. The website sells books, music, toys, and clothing, among other things. Among other things, provides cloud computing and internet streaming.


Walmart Marketplace is a feature. It’s a service provided by Walmart in association with Shopify that enables vendors to sell their goods on Walmart. 

Sellers need to download Walmart App from the Shopify App Store to access Walmart Marketplace. 

Users of Walmart Marketplace can use Walmart Fulfilment Services as a fulfillment service.

Established: 1994

Headquarters: Bentonville, Arkansas

Services/Products: Retail stores, online shopping platforms, groceries, electronics, clothing, household items, and more.

Monthly unique visitors: 617.19 million visits

To visit the site, click here: Walmart

4. Alibaba

Alibaba is known as the global eCommerce company and retail platform that offers business-to-business (B2B) and business-to-consumer (B2C) industries. On the site, exporters from every country can communicate with buyers from more than 200 nations. Familiar buyers operating in the import and export sector include trade agencies, wholesalers, merchants, producers, and SMEs. With Alibaba, sellers can provide many goods, including books, jewelry, gadgets, clothing, cuisine, and more.


The business also offers customs clearance, VAT refund, trade financing, and logistic services as part of its various import/export supply chain services. Online sellers can advertise their products for free. Furthermore, customers can pay extra for increased site exposure and limitless product listings.


Because of its simplicity, integrity, and variety of goods, Alibaba is rated as one of the top eCommerce websites in the world. Additionally, despite the fact that there are numerous disparities between B2C and B2B eCommerce, Amazon has done an excellent job of striking a balance between both.


Established: 1999

Headquarter: Hangzhou, China

Services/Products: E-commerce, online retail, business-to-business (B2B) trading platform, cloud computing, and payment services.

Monthly unique visitors: 601.45 million visits

To visit the site, click here: Alibaba

5. Rakuten

The largest B2B2C eCommerce platform in Japan and one of the top sites in the world in terms of sales is Rakuten Ichiba. Rakuten is an online marketplace and aggregator with multiple categories that provides cashback. The product categories include clothing, electronics, mobile phones, footwear, home furnishings, and more. Additionally, it offers rewards for purchases. iOS and Android smartphones can both access its mobile app.


incorporates Rakuten Point. Since the launch of its reward program in 2002, Rakuten has awarded more than $23 billion in Rakuten Points.

Rakuten Marketplace is a component of Rakuten Ichiba that gives foreign suppliers access.


Established: 1997

Headquarter: Setagaya, Tokyo, Japan

Services/Products: E-commerce, online retail, electronics, fashion, and consumer goods.

Monthly unique visitors: 533.56 million visits

To visit the site, click here: Rakuten

6. AliExpress

A platform for online purchasing, AliExpress is part of the Alibaba group’s eCommerce ecosystem. Through this international shopping platform, customers from all over the world can purchase products directly from manufacturers and wholesalers in China. Customers from nations including Russia, the United States, Spain, Brazil, France, and the United Kingdom can purchase products directly from Chinese businesses through AliExpress, which primarily concentrates on international retailers. The fact that AliExpress consistently ranks in the top 10 eCommerce websites worldwide is a result of its massive visitor base.


This portal makes money by obtaining commissions based on the transaction value of goods sold, like Alibaba’s other eCommerce websites. The charge ranges from 5% to 8% of the transaction’s value. 


AliExpress is accessible in 16 different languages.

Plugins for dropshipping: Woocommerce and WordPress users can dropship from AliExpress with the AliDropship plugin.

Resources: AliExpress University provides educational materials to new AliExpress vendors.


Established: 2009

Headquarter: Hangzhou, China

Services/Products: Online retail, e-commerce, consumer electronics, fashion, beauty products, and more.

Monthly unique visitors: 510.93 million visits

To visit the site, click here: AliExpress

7. Etsy

A well-known American website with a global audience is called Etsy. The shops’ principal wares are craft materials and handcrafted or antique goods. This platform charges a listing fee to vendors, although the fee can be as low as $0.2 per product. In addition, they must pay a commission on each sale. 


Etsy has given retailers several unique services that they can use in exchange for money. These decisions are primarily promotional, like highlighting a product, for example. Sellers might advertise their shops and see an uptick in business. Additionally, on this platform, retailers can set up shops and offer print-on-demand goods or digital painting templates. Etsy has excelled as an online marketplace and is now among the top global eCommerce platforms because of this.


various safe payment methods 

The primary payment acceptance method on Etsy is Etsy Payments, which is safe for both consumers and merchants. This tool gives consumers choices by accepting various payment methods, including credit cards, debit cards, and Etsy Gift Cards.

Ads on Etsy 

Etsy Ads is a helpful service that enables you to advertise your products immediately within Etsy’s search results if you want to increase the visibility of your business.

Stats on Etsy

By monitoring indicators such as views, visits, and purchases, among others, this analytics feature aids you in understanding how well your store is performing. These perceptions may be pretty crucial for growing your company.

Established: 2005

Headquarters: Brooklyn, New York, USA

Services/Products: Online marketplace specializing in handmade, vintage, and unique items, including art, jewelry, clothing, and crafts.

Monthly unique visitors: 450.35 million visits

To visit the site, click here: Etsy

8. Mercado Livre

The largest online retail and sales platform in Brazil is this one. To exchange information and complete eCommerce transactions, buyers and sellers can physically meet. Additionally, it enables sellers to list their goods in a specific area of online ads, including cars, houses, and services. 


A global selling program created by Mercado Livre enables American vendors to offer their products throughout Latin America and collaborate with foreign vendors. International sellers can use a single account to sell goods in Chile, Mexico, Brazil, and Colombia. The fact that merchants can post and receive orders in USD without worrying about currency fluctuations in their nation is one of the program’s key benefits.


Established: 1999

Headquarters: Buenos Aires, Argentina

Services/Products: Online marketplace, e-commerce, classified advertisements, and online payment systems.

Monthly unique visitors: 331 million visits

To visit the site, click here: Mercado Livre


It is the second-largest retailer behind Walmart. Target is the second-largest department store in the US. It also has a robust online store where various goods and services are sold. The categories include furniture, technology, food, clothes and accessories, house and garden, toiletries, and more.


Target has officially entered the banking industry with the launch of its Target RedCard. Additionally, it has about 1800 locations nationwide.


Established: 1999

Headquarters: Minneapolis, Minnesota, USA

Services/Products: Retail stores, online shopping platforms, electronics, clothing, home goods, and more.

Monthly unique visitors: 282.48 million visits

To visit the site, click here: Target

10. is a Chinese online store that offers a variety of goods, including clothing, food, jewelry, books, and gadgets. The company combines its direct sales business model to ensure that it can continue to maintain strict quality monitoring. With a marketplace that restricts the number of sellers, it has complete control over the supply chain. This is combined with several monitoring approaches to spot suspect products or dealers. 


Established: 2009

Headquarter: Beijing, China

Services/Products: E-commerce, online retail, electronics, home appliances, fashion, etc.

Monthly unique visitors: 204.91 million visits

To visit the site, click here:

Wrap Up

eCommerce websites allow users to buy and sell tangible commodities, digital products, and services online. The top 10 eCommerce sites worldwide include Amazon, eBay, Walmart, Alibaba, Rakuten Ichiba, AliExpress, Etsy, Mercado Livre,, and The different services and strategies of the platforms we explain in the article may help you choose your favorite one according to your needs and the area you live in.

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